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About the Role:

Grade Level (for internal use):

09

The Role: Paid Media Specialist

The Team: The S&P Global Market Intelligence marketing team is composed of creative and enthusiastic B2B marketing professionals located around the world. We focus on providing value to clients, building brand awareness, and driving front-end pipeline. We value teamwork, and excellence in execution, and drive creative ideas with data. The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization.

The Impact: As a Paid Media Specialist for S&P Global Market Intelligence, you will partner with solutions marketers to develop paid media campaigns across a complex portfolio of solutions spanning across segments and personas.

You will assist in delivering successful campaigns for lead generation, nurture, and conversion across various channels for many product lines across the division. You will also help optimize a paid media budget across Paid Search and Display, including a robust Google media program, Bing, and programmatic activity.

Responsibilities

In this paid media role, you will work within the marketing mix with an emphasis on lead-generation activities to drive customer acquisition and the sales funnel. This will include the following areas:

Stakeholder Management

• Work closely and align with multiple external vendors, including digital marketing agencies.

• Monitor the digital marketing budget to achieve customer acquisition targets.

• Management of a large network of relationships with marketing operations and segment marketers.

Brand and Strategy

• Work closely with a large team of marketing generalists to activate paid media campaigns.

• Campaign development and management with a critical focus on strategy that drives customer acquisition and sales success.

Campaign Activation

• Develop Paid media campaigns alongside our agency and Head of Paid Media.

• Share guidance for SEO keyword research and strategy.

• Work closely with the Content team to offer insights on content strategy / CX and UX guidance for best user experience.

Analytics and Reporting

• Test A/B and multivariant testing in creative, audiences, content, and forms

• Digital analytics, conversion optimization, and pipeline analysis

• Communication of key metrics and performance to internal stakeholders, including recommendations for improvements during office hours and QBR presentations

• Identify and test new digital channels and platforms

• Manage and monitor self-service reporting tools

• Monthly paid media reports on performance, Big Impact Campaign performance wrap-ups and ad-hoc requests

What We’re Looking For

Key Requirements

You Will Require

You will be an experienced marketing specialist with excellent digital marketing skills and expertise around lead generation in digital and direct channels.

• Tertiary qualifications in a relevant field

• 2+ years’ marketing experience in digital channels – digital agency experience desirable.

• Strong digital marketing, CRM, and lead management skills including website and digital campaigns.

• Excellent stakeholder management and relationship-building skills

• Entrepreneurial spirit and drive

• A high standard for project management

• Strong presentation skills, written, and verbal communication skills

Secondary Qualifications

Skills in the below areas make the candidate more qualified for this position:

• Microsoft: Excel (Advanced Power User), OneNote, Outlook, Teams, Word & PowerPoint

• Google: Analytics, Google Ads, Looker Studio, Search Console, Tag Manager, Trends, Docs

• Display Media: Quantcast, Criteo, AdRoll, Rocket Fuel, MediaIQ, AOL ONE, StackAdapt, Dianomi, OutBrain, Taboola

• Marketing: Workfront, Cheq, Funnel.io, Adobe Analytics, Project management tools

About S&P Global Market Intelligence

At S&P Global Market Intelligence, a division of S&P Global we understand the importance of accurate, deep and insightful information. Our team of experts delivers unrivaled insights and leading data and technology solutions, partnering with customers to expand their perspective, operate with confidence, and make decisions with conviction.

For more information, visit www.spglobal.com/marketintelligence .

What’s In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Diversity, Equity, and Inclusion at S&P Global:

At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to:  EEO.Compliance@spglobal.com  and your request will be forwarded to the appropriate person. 

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf   describes discrimination protections under federal law.

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group)

Job ID: 303137

Posted On: 2024-06-11

Location: Ahmedabad, Gujarat, India