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Manager Consumer Engagement

Be part of an iconic story.

PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

About Tommy Hilfiger

TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium, quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity. Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.

The Team

The EMEA Marketing Department is consumer driven and value led, focused on delivering impact and incremental profits for the corporation. The team adds value by smart, scalable, consumer centric initiatives, while leveraging data and insights to validate our approach.

The EMEA Marketing Team’s scope is regional, with expertise in all EMEA markets and across all channels and serves to implement and execute regional marketing strategy, develop an overarching activation framework and to make measurable impact in all the hubs.

The Position

The Manager Consumer Engagement is the voice of the Region North market and its needs to deliver impact in the hub with a specific focus on retail and wholesale channels. Goal is to drive the performance through the creation of consumer-focused local marketing plan and retail/wholesale activations with clear measurement of results. Meaning determining the marketing investment, channel prioritization and consumer programs based on the consumer and business landscape.

Key responsibilities

• Understanding the annual business goals and marketing objectives is crucial.

• Co-shape local market strategies, to ensure they are holistic, consumer-first and ladder up to regional marketing priorities and global brand priorities

• Make sure the programs resonate with new and existing consumers

• Partner with Planning & GTC team to generate insights on markets and co-shape market plans

• Lead holistic programs cross-functionally for retail owned & operated channels (full price & outlet) and wholesale, ensuring key consumer touchpoints are optimized and results are measured

• Drive process improvements with team counterparts and regional channel teams to create efficiencies in briefing and sign off

• Share best practices with other market teams on an ongoing basis to drive success in the EMEA region

• Be the main POC for the assigned North Hub for local marketing briefs related to retail and wholesale, and ensure they would deliver against the KPI

• Support in developing and implement efficiencies within the Hub to make greater impact in the Region (commercial, relationship management)

• Cultivate relationships with local marketing team and internal stakeholders

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The Ideal Candidate

• A minimum of 6 years working experience in fashion or luxury industry

• Strong, proven success in driving projects from concept to implementation and measurement of results, in close partnership with cross-functional teams

• Seek improvements in processes and tools to streamline communication to the markets

• Experience in (EMEA) retail & wholesale marketing with strong focus on the assigned hub region (North)

• Effective independent worker and self starter

• Collaborative; able to liaise closely across different levels of the organization

• Pro-active and hands-on

• Critical thinker, can quickly flex from strategic to operational needs

• Fluent in English

Be valued.

In the heart of Amsterdam, PVH EMEA is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein. We are the home to 2500 big thinkers, natural entrepreneurs, and challenge seekers from all kinds of backgrounds.

• How we support you : choose the hybrid setup and working hours that suit you, in addition to meeting-free Fridays, work from anywhere 4 weeks a year, 25 days of paid holidays, mental health days, parental leave, home office allowance, commuting allowances, employee assistance programs, and pension schemes

• Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs

• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy

• Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals

• Be at the forefront: stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales and receive employee discounts!

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

DIVERSITY & EQUAL OPPORTUNITY We are committed to recruiting, training and providing career advancement to all associates regardless of gender, race, religion, age, disability, sexual orientation, nationality, or social or ethnic origin. Diversity in the workplace is encouraged. Bigotry, racism and any form of harassment or discrimination is not tolerated.