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The Senior Manager, E2E Connections and Media role is responsible, in partnership with Brand Marketers, Content Partners and the broader cross-functional marketing community, for building and orchestrating best-in-class brand End to End (E2E) connection plans across most relevant paid, earned, owned, and shared connections points for the U.S. market. In addition, this individual will develop prioritized investment strategies inclusive of internal and external investments to build strong connection plans across paid (Broadcast, On-line Video, Radio, Digital, Mobile, Search, OOH, Print, etc.), earned (PR, influencers, social), owned (packaging, liquid rewards, websites), and shared (passion point properties, customers) connection points along the consumer journey. They will do this by understanding and interpreting consumer insights and trends, developing communication strategies historical learnings (including Marketing Mix Modelling), and applying latest industry and marketplace knowledge.

The ideal candidate will be able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. This role also provides the vision and connections strategy that is fully integrated with Core Creative Ideas across connections to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for priority brands.

The Senior Manager, E2E Connections and Media alsodirects the negotiations of paid media investments for a brand(s) against national and/or local media (Broadcast, Print, Online, Radio, OOH, etc.), Social, Mobile and Search, etc. efforts in partnership and with the support of agencies (Media agency, Social agencies, Search agency, etc.).

Function Specific Activities:

• Experienced in strategy and architecture development, connections planning across Owned, Earned, Shared and Paid, with a functional expertise in media planning and investment

• Interprets business and consumer data to develop insightful solutions to business problems. Translates business objectives and priorities into strategic briefs that guide the industry + agency partner direction.

• Identify, nurture and leverage external industry and agency partnerships. Serve as the day-to-day managerof E2E plans, industry partners + agency deliverables.

• Provide a consumer-first lens to all E2E plans and drive vision across a broad cross-functional team of internal and external constituents including Brand, PR, Content, Assets, Legal, Business Affairs

• Understand and able to simply communicate complex trends in the media landscape and consumer media behavior

Education : Bachelor's Degree required

Related Work Experience :

• 7-10 years of experience in a client-side or agency-side Media Planning or Investment role; complimented by proven proficiency in integrated communication planning across Owned, Earned, Shared and Paid touchpoints

• High level of acumen on digital media (incl. programmatic) and paid social.

• Understanding of media measurement and full funnel measurement

• Has worked in a highly matrixed, cross-functional organization.

• CPG experience an asset, broad industry experience preferred.

• Experience on large, multi-channel marketing campaigns incl. integrated media partnerships

Preferred Qualifications : Strategic thinking, strategy development, marketing expertise, has worked in areas of communication inclusive and beyond paid media (e.g. Connections Planning and Investment, Brand Marketing, Content, Public Relations, Shopper Marketing, etc.), knowledge of current brand and consumer marketing trends, experience in marketing and branding of lifestyle or entertainment brands, knowledge of data and programmatic buying, social media, search, etc.

Technical Skills :

• Solid strategic thinking and ideation

• Project and relationship management skills

• Connections planning and investment across paid and beyond touchpoints

• Leadership acumen

• Superior Influencing and Storytelling Skills

• Adept data and analytics knowledge and application

• Strong Financial Acumen

Skills:

Social Media; Influencing; Video Solutions; Financial Acumen; Customer Relationship Management (CRM); Paid Search Marketing; Programmatic (Inactive); Marketing Campaigns; Collaborative Leadership; Marketing Strategies; Project Management; Digital Media; Search Engine Optimization (SEO); Microsoft Office; Group Problem Solving; Communication; Google Analytics; Decision Making; Digital Signage; Search Engine Marketing (SEM); Negotiation; Agency Management; Cross-Functional Teamwork; Connections Planning

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.