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In this position…

As a Voice of the Customer (VOC) Data Analyst for Digital Product Design at Ford you will play a critical role in shaping the future of our products by harnessing data-driven insights. You will collaborate closely with our product design, engineering, and product teams to uncover valuable customer insights, identify trends, and drive software design decisions. This is a unique opportunity to inspire consumer-driven decision making by helping us build a quality insights practice from the ground up for our digital product design team.

What you'll do…

This position will leverage deep customer understanding and data analysis acumen to represent the voice of the customer from product development through vehicle purchase and ownership. Key responsibilities include:

• Data ecosystem management: Gather and explore relevant data sources to support product design initiatives. Manage data pipelines for collecting and storing customer data, from both internal and external data sources. Streamline processes to collect and surface the most relevant and impactful data.

• Data Analysis: Collaborate with cross-functional teams to define data requirements to support business goals. Analyze user sentiment, behavior, usage patterns, and product performance metrics. Synthesize internal and syndicated data, trends, and market insights across multiple sources to identify actionable improvement opportunities.

• Survey Program Management: Support internal survey program design, planning, and execution, including supplier management of sampling, fielding, data capture, and reporting.

• Reporting and Data Visualization: Create CX metrics and compelling reports and dashboards to communicate customer experience findings to stakeholders. Present data-driven insights in a clear and concise manner to inform design decisions, and ensure findings are distributed to key end users.

• User Research Integration: Collaborate with CX and UX researchers to integrate qualitative insights with quantitative data, including conducting qualitative interviews. Translate user feedback and insights into actionable design recommendations.

• Data Security and Compliance: Ensure data integrity, quality, and security in compliance with industry best practices and regulations.

You'll have…

• Bachelor's degree in a quantitative field (e.g. business analytics, data science, research, statistics, management information systems, economics, psychology, or related area)

• Proven experience (3-5 years minimum) as a data or consumer research analyst, with a focus on user experience analysis

• Demonstrable experience with data extraction, manipulation, transformation, cleaning, validation, and other “wrangling” to prepare datasets for analysis

• Adept at statistical analysis, problem definition, and hypothesis testing

• Working knowledge of market research methods and principals, such as sampling, questionnaire design, analysis, and storytelling

• Proficiency in survey development and fielding tools such as Qualtrics, UserZoom, UserTesting, etc.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage

• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

https://fordcareers.co/GSR-HTHD (https://urldefense.com/v3/__https://fordcareers.co/GSR-HTHD__;!!N_LtwI-RPugbI9wg0dJn!FyTnOsl8KAN5R-WF3I8HYzNm8r4fQIsyRemW6ehbWS9ONHj8WNQa75iAlPmmnvWdJI7gKrOtj096qSVl$)

This position is a range of salary grades 6-8 .

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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Requisition ID : 38013