Job Information
UNIVERSITY OF TEXAS AT AUSTIN Digital Experience Platform Manager in Austin, Texas
Platform Management and Optimization: Working in close collaboration with the digital content lead, digital asset manager and other contributors, oversee the configuration, maintenance and optimization of the platform, ensuring it meets organizational needs and industry standards. Create and manage usage policies and workflows, ensuring the effective governance and management of digital assets and templates. Cross-functionally contribute to the development and implementation of a comprehensive content strategy. Stay up to date with industry trends and advancements, recommending practices and solutions to enhance capabilities.Project Leadership: Lead DXP-related projects from inception to completion, collaborating with stakeholders to gather requirements, develop project plans, and execute deliverables on time and within resource allocation.User Training and Support: Provide training and support for content authors and stakeholders on DXP functionalities, best practices and new features, ensuring effective use of the platform. Develop documentation and user guides to facilitate platform onboarding and troubleshooting.Performance Monitoring and Reporting: Monitor the performance of DXP applications, analyze metrics, and provide insights to optimize system performance (including platform CDP/cohort capabilities), user experience, and marketing functions leveraging customer data. Conduct A/B testing to continually improve personalized user experiences.SEO: Implement and maintain on-page SEO practices, collaborating with content creators to optimize titles, meta descriptions, headers and images for SEO. Conduct periodic technical reviews to ensure the platform is optimized for search engine crawling and indexing. Track key SEO metrics and provide insights to help improve search visibility, coordinating with the content team to make data-driven adjustments as needed. Stay updated on basic SEO trends and advancements, sharing relevant insights and recommendations with the team.Other related duties as assigned.