Job Information
UNIVERSITY OF TEXAS AT AUSTIN Director of Communications and Marketing in Austin, Texas
Communications and Content StrategyDevelop and implement short- and long-term integrated and targeted communications and content plans that support the marketing strategy and deliver important brand and leadership information and messaging to key constituents, reinforcing our brand position and Reimagine Education strategic plan.Serve as a consultant related to marketing and communications to college leadership team, faculty, alumni, student groups and staff on promotions/advertising, policies, programs, and courses of action related to marketing protocols, news media and public affairs issues.Promote faculty research and expertise through a mix of tactics, including but not limited to, media relations, thought leadership content, and high-touch events.Develop dean, college, and leadership communications for the College of Education community, in partnership with development and program/center leadership.Develop and enhance pipeline for College of Education stories about student and faculty successes, new programs and offerings, college outreach and opportunities to engage.Develop and implement digital strategy and technology/capability roadmap to enable a more cohesive experience for our constituents across digital channels, including the College of Education website and social media, email, etc., supported by a reporting and analytics infrastructure to improve marketing campaign performance.Marketing and Brand StrategyCollaboratively create, plan, develop and execute short- and long-term integrated marketing strategy for the school's degree programs, department, and centers; and advance the Signature Impact Areas, mission, vision and value.Develop and execute marketing strategy for undergraduate and graduate student recruitment, while influencing perception of the college for prospective and diverse faculty and staff.Use data and metrics to evaluate and adapt strategies to address the evolving needs of the college and its programs.Develop and implement a strong brand strategy and story, aimed at improving brand awareness and reputation.Develop brand-level marketing channels and campaigns, including the College of Education website, social media platforms, and thought leadership events.Management, Operational Oversight and Collaboration Manage the Marketing and Communications teamReport directly to the dean and serve as chief point of contact for department chairs and directors of research units on communications-related issues.Serve as chief College of Education liaison with University of Texas Communications Office and Texas Development Communications Office, including participation on appropriate university-wide committees and task forces to further enhance the college's visibility and reputation throughout the University and beyond.Plan and manage the communication office budget and assets, ensuring that resources are used effectively and based on proper College priorities.Executive and Strategic Communications Build a strong and trusted partnership with the College of Education dean and senior leadership team, overseeing the development of talking points, institutional statements, community messages, speeches, and other aspects of leadership message delivery, building senior leadership voices as brand ambassadors.In collaboration with the dean, monitor and manage reputational issues and crises and develop action plans and responses in accordance with communications colleagues in the Provost Office and University Marketing and Communications.Serve on the Advancement Team alongside Chief Development Officer and Director of Strategy and External Relations and other key leaders to advise on reputational and advancement matters and integrate external-facing efforts.