Job Information
TEXAS DEPARTMENT OF TRANSPORTATION Q047 Public Information Officer III/IV in Austin, Texas
Serves as a spokesperson for a district on a variety of sensitive and complex issues. Serves as a district liaison to the print and broadcast media, and the public. Reports to the Public Information Office Branch Manager. Work requires extensive contact with governmental agencies and private entities. Employees at this level establish their own work plan and priorities to meet set objectives. Issues are rarely referred to the supervisor but are handled at the occurrence.Public Information Officer IIIPerforms various public information duties. Writes news releases and develops posts for social media. Attends public meetings, coordinates with media, organizes special activities, such as road opening ceremonies or VIP visits. Employees at this level perform work independently on assignments; however, all unusual issues are referred to the supervisor.Public Information Officer IVPerforms various public information duties. Writes news releases and develops posts for social media. Attends public meetings, coordinates with media, organizes special activities, such as road opening ceremonies or VIP visits. Employees at this level perform work independently on assignments; however, all unusual issues are referred to the supervisor. Key Responsibilities:1. Video Storytelling: Produce engaging videos that tell the story of our transportation projects, from construction updates to success stories, creating compelling visual narratives that resonate with the public.2. Social Media Guru: Keep our social media audience informed and engaged, leveraging platforms to build excitement around our initiatives and address customer inquiries and concerns.3. Customer Service Extraordinaire: Provide top-notch customer service, responding to inquiries, feedback, and concerns from the public in a timely and empathetic manner, ensuring a positive transportation experience for all.4. Content Creation: Write captivating press releases, stakeholder emails and newsletters that convey complex transportation information in an easily digestible manner for the public.5. Community Engagement: Plan and execute public events and workshops to involve the community in transportation decision-making processes.6. Crisis Management: Be prepared to address public relations challenges and develop strategic communication plans to handle unexpected situations effectively.7. Collaborative Team Player: Work closely with various internal departments, external partners, and stakeholders to gather information and insights for informative content creation.8. Data-Driven Insights: Utilize data analytics to measure the effectiveness of communication strategies and make data-driven adjustments to enhance outreach efforts.9. Graphic Design: Basic graphic design skills for creating visually appealing materials such as infographics and flyers.10. Innovative Thinker: Stay up to date with industry trends and explore new and creative ways to engage the public and promote our transportation projects.