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T-Mobile USA, Inc. REQ276300 Senior Consumer Insights Managers in Bellevue, Washington

T-Mobile USA, Inc. seeks Senior Consumer Insights Managers in Bellevue, WA to be responsible for delivering consumer insights and actionable recommendations to T-Mobile Marketing leadership that enhance brand and acquisition strategy. Mine brand and wireless category tracking data at both the National and Market level to deliver insights on company and competitor brand health, brand perceptions, customer satisfaction, purchase behavior. Conduct custom analytics from large consumer-survey datasets, including text analytics and predictive modeling techniques. Integrate brand data, wireless category data, competitive intelligence, social listening and advertising data to understand brand influences and guide company growth. Effectively manage market research suppliers to ensure high quality research execution, effective reporting, and timely delivery of projects. Interact directly with key Marketing stakeholders to assess analytics needs and prioritizing requests; select appropriate data source and analytic methods; and communicate insights and recommendations via infographic, newsletter, PowerPoint, and presentation, as appropriate. Influence business decision making through story-driven, visually compelling presentations, and advanced analytic methods. Telecommuting is permitted, but applicants must live within a reasonable commuting distance. Experience and education requirements: PRIMARY REQUIREMENTS: Master's degree in Business Administration, Marketing, or related, and 3 years of relevant work experience. ALTERNATIVE REQUIREMENTS: Bachelor's degree in Business Administration, Marketing, or related, and 5 years of relevant work experience. In addition, the following skills are required: (1) Using Microsoft Excel to create pivot tables, perform VLOOKUP, MATCH, INDEX, and other data analysis to analyze market-level brand health metrics and generate actionable insights for Marketing leaders; (2) Using SPSS Statistics, SAS, SQL, Visual studio, Machine learning techniques (e.g., decision tree, neural networks, clustering, etc.) to identify drivers of consumer behaviors and brand perceptions for Marketing leaders; (3) Using Tableau, Microsoft Power BI, Microsoft Excel, or other data visualization software to report survey results; (4) Designing surveys and analyzing survey data leveraging both qualitative (in-depth interviews, group assessment) and quantitative (driver analysis, Max-Diff, TURF, Principal Component analysis) research methods; (5) Using primary and secondary 3rd party data sources (HarrisX Mobile Insights, YouGov BrandIndex and Profiles, and the BERA platform) to gather data, extracting and integrating data with custom data for deep dive analytics; and (6) Leading analytic projects independently, from needs assessment through final reporting. Washington Pay Range: $147,498.58 to $164,700.00/year. The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role.  Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year.  Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives.  And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant.  For information about T-Mobile's amazing benefits, check out https://careers.t-mobile.com/culture-and-benefits/{rel="nofollow"}. To apply, interested candidates should email their ré

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