Job Information
Autodesk Account Based Marketing Manager - Enterprise in Bengaluru, India
Job Requisition ID #
24WD79975
Job Description
Please note that this is NOT an open position. Please submit your CV here for future consideration.
Account Based Marketing Manager - Enterprise accounts
Position Overview
Are you the kind of marketer that loves seeing your work make a direct impact on your business? Do you want to be a part of a team where innovation, challenging the status-quo, and pushing the boundaries of possibility are the norm instead of the exception? Do you love knowing all the details about your customers so you can build programs that make their businesses more resilient, more profitable, and more sustainable?
Autodesk is looking for an Account Based Marketing Manager to drive growth within a targeted set of accounts, ultimately driving influence, executive engagement, long term customer relationships, awareness and adoption of Autodesk software and services. This role requires extensive interaction and integration with the account sales team and their customers to help position Autodesk as a strategic partner, drive alignment, visibility, engagement, and our customers’ business forward.
Responsibilities
Collaborate with sales on account plans, marketing strategy, tools, and customer programs
Identify marketing opportunities to intentionally support and drive the business
Team with broader organization of account-based marketers to align on programmatic campaigns which apply to enterprise accounts
Plan out account-based marketing plans with clear growth, executive engagement, pipeline and revenue objectives.
Nurture contacts within the prioritized accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunities
Identify and nurture buyer committee in the accounts
Have experience devising Executive Connect & Engagement Programs (CXO Programs)
Foster peer-to-peer interaction in our customer base within their industry and across industries to enable customers to share best practices
Develop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services
Own execution of your programs including planning, logistics, budget, list management, follow up and reporting
Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
Navigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support account objectives
Serve as ‘voice’ of the account teams and their customers to the larger Autodesk organization to ensure that their needs are considered as programs and tools are developed and put into place
Minimum Qualifications
Bachelor’s degree in marketing or related field with minimum of 10-12+ years in B2B enterprise software
Master’s degree in management (Preferred)
Demonstrated ability to provide strategic and consultative input to sales team
Proven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to execution
Direct customer-facing experience in account-based, field marketing or solution sales role
Executive engagement and event management experience
Solid written, verbal, interpersonal and presentation communication skills
Self-motivated team player able to work cross-functionally
Experience using salesforce.com
Ability to travel - up to 30% during peak times
The Ideal Candidate
You’re an innovator. You understand account-based sales and your accounts inside out, have the innate ability to propose and execute new approaches and programs to move account plans forward
Strategic and tactical. You provide input to account plan strategy to ensure marketing is relevant and leveraged. You strategically add value to the sales process, as well as roll up your sleeves to execute on tactical programs and plans to get things done
Enjoys being part of a team. To drive your own intentional account-based efforts, you create and leverage relationships and contacts internally to extend programs to customers
You have a reputation for execution and results. Not only can you create, propose, and sell your program ideas, you are known for driving alignment with sales and executing upon programs, assets and agreed deliverables
You’re an extension of the sales team. You’re a marketer with a customer-focused and business development orientation. You are comfortable in front of all levels of customers, often serving as the ‘face’ of marketing to the customer
Executive presence. You have a natural ability to interface with internal and external executives
10 Things That Describe You
Marketing innovator
Relationship focused
Execution focused
Self-motivated
Entrepreneurial spirit
Ambitious
Results driven
Problem solver
Highly accountable
Natural networker
Learn More
About Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.
When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!
Salary transparency
Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.
Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging
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