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Job Information
Amazon Specialist, Paid Search – 24 month contract (EU) in Berlin, Germany
Description
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
The Specialist, Paid Search (EU) will define, execute, and measure Paid Search marketing, to drive scalable growth for the business. The key responsibility of this role is to improve Paid Search marketing from strategy to execution by effectively driving site traffic and conversions as efficiently as possible. This includes agency management, campaigns execution, testing and optimization, and developing scalable automated processes. This marketing leader will be passionate about measuring performance and working strategically to optimize Paid Search campaigns for a positive long-term financial impact. This marketing leader will be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize Paid Search campaigns for long-term financial impact.
The Specialist, Paid Search (EU) should be comfortable in both an ambiguous, self-sufficient role, as well as one of team support and interaction. You should be well versed in the analytical and technical side of marketing as well as the creative and experimental side, consistently using one to inform the other.
This position is a 24 month fixed-term contract.
As a Specialist, Paid Search (EU), you will…
Provide recommendations and execute strategies for search keyword opportunities, campaign structuring, targeting and other facets of paid search
Work with agencies to ensure search tactics fall within the overarching strategic approach
Manage, review, and perform daily responsibilities associated with performance across Google Ads, Bing and other search platforms
Provide creative copy suggestions and graphical ad templates
Generate reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Keep pace with search engine and PPC industry trends and developments
Work in collaboration with your CRO team to optimize landing pages conversion
Ensure we are operating towards a holistic search approach together with SEO managers
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. Our Hub+Home hybrid workplace model gives employees the flexibility between gathering in a common office space (work from hub) and remote work (work from home). For more information, please visit adbl.co/hybrid.
We are open to hiring candidates to work out of one of the following locations:
Berlin, BE, DEU
Basic Qualifications
Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
2+ years of professional paid search marketing experience
Experience using Paid Search management tools such as: Google Ads Editor, Microsoft Ads Editor, SA360 (DoubleClick Search) etc.
Experience building, executing and scaling Paid Search programs from concept to completion
Business fluency in written and verbal English
Preferred Qualifications
Ability to work effectively across teams to deliver results
Excellent oral and written communication skills and an ability to influence others, especially when working across teams and functions
Experience managing paid advertising budgets in platforms such as Yahoo, Baidu, Facebook, Apple Search, and Amazon Advertising
Ability to work on a diverse team or with a diverse range of coworkers
Additional European languages such as German, French, Spanish or Italian
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
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Amazon
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