Job Information
Publicis Groupe Digital Activation Strategist in Birmingham, Alabama
Company Description
Martin Retail Group isn’t your typical “ad agency.” We are LOCAL retail marketing specialists who provide strategic turnkey solutions for global blue chip brands like Cadillac, GMC, Buick, Chevrolet, and Planet Fitness. Founded in 1977 in Birmingham, Alabama, we more have more than 350 team members across the United States. MRG is also partners with Leo Burnett Detroit and a member of the Publicis Worldwide global network.
Job Description
We are currently seeking an experienced and talented Digital Activation Strategist to join our close-knit programmatic team. The position will manage digital media buys for our premier automotive clients.
This position will be responsible for the management and strategy of in-house digital media to run campaigns effectively and efficiently. The Digital Activation Strategist will participate in planning process and selection of digital media tactics and must have a well-rounded digital marketing background. You will be a field team and client resource for communication of campaign effectiveness and all other related media discussions.
We are one of the nation's largest automotive advertising agencies and pride ourselves in providing the best retail automotive marketing solutions to our clients.
JOB RESPONSIBILITIES
Monitor campaign performance per associated KPI’s and manage daily spend, budgets, targeting, and optimizations of media running through DSPs
Review and document orders received from Media Team and coordinate with ad ops on ad trafficking in Campaign Manager
Ensure all campaigns elements have been provided to Trading Team and will launch as expected
Collaboration with various internal and external teams to verify timely creative swaps
Ability to analyze and interpret large data sets leveraging excel to improve campaign strategy
Analyze campaign performance and provide insight into campaign strategy across multiple tactics
Contribute to Media Planning Team as requested for markets in assigned region and assist in building and improving the programmatic offering
Resolve missing or discrepant invoice issues with internal and external contacts
Work closely with Trading Team to determine when new IOs are needed or when new tactics need to be added
Provide direction to Activation Assistants / Junior Activation Strategists
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
Qualifications
EXPERIENCE, KNOWLEDGE AND SKILLS
Four-year degree in the area of Advertising, Marketing, Media or a similar discipline
Minimum of 2-3 years’ experience in programmatic buying, media planning / buying or other relevant experience
Ability to deliver quality work in a short turnaround time
Outstanding organizational and problem-solving skills
Proficiency in Excel, Word, and PowerPoint
Familiarity with filters and formulas such as VLOOKUP is plus.
Ability to work in a fast-paced environment in which to thrive
Success with prioritizing tasks and meeting deadlines
Strong communication skills and desire to work in a team atmosphere
Familiarity with digital advertising and its KPIs
Additional Information