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Job Description :

Job Title: Brand Manager – Captain Morgan and Smirnoff

Location: Budapest

Contract terms: Fixed-term 18 months, full-time

ABOUT US

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.

Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world’s very best people.

ABOUT THE ROLE

Purpose of the role:

In this role you will be part of the Eastern European Brand Marketing Team at Diageo and report directly to the Head of Marketing (Casual Moments).

You will be acting as the guardian of your assigned brands: Captain Morgan and Smirnoff ensuring their continuous development and sustainable growth while shaping their future.

Due to the structural setup of the region, you will be closely working with Distributor Partners across 30+ markets with dedicated professionals and diverse teams both internally and externally.

• Drive Recruitment/Re-recruitment – both from a customer and consumer perspective

• Secure performance in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the AOP

• Build brand love – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives

• Ensure Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

• Ensure Mental availability – the ability to plan and implement right mix of all media elements and ensuring that these plans have right sufficiency

Top Accountabilities

Functional:

• Adapt global long-term brand strategy with the focus on (Eastern) European consumer, customer, and shoppers needs and bring strategy to life engaging variety of cross-functional teams of Diageo, Distributor, Partners, and agencies.

• Lead globally devised strategies at the local level into brilliantly driven plans that consistently beat the competition and gain share.

• Establish and nurture trustworthy relationships with distributor partners, actively involving them in aligning with the brand's ambitions and drivers for consistent and sustained success. Work with cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)

• Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.

• Translates strategies into winning plans and build strong relationships with partner teams to deliver brilliant integrated execution of the aligned marketing plan to consistently build a purposeful brand, win over competition and gain market share.

• Leverage insights, consumer conversations, performance analyses and react accordingly to deliver consistent share and brand strength growth.

• Identify the role the brand plays in culture, always seek for relevant activations/partnership and events working closely with members of the Culture & Entertainment team and agencies

• Jointly own the P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan

• Understand and manage pricing & promo strategy, margin mix and volume drivers, working closely with revenue and category growth team.

• Plan, own, and manage the annual marketing budget on the assigned brand(s) to ensure the delivery of desired return on investment and important metric.

• Shape the brand to thrive in Media with the focus on developing long-term digital strategy & social media plans, looking for appearing innovative media instruments, working in close collaboration with Media team and agencies.

• Accountable for all countries (Eastern Europe/Continental Europe) ATL performance

• If relevant, support Senior brand manager within the scope of identified projects

ABOUT YOU

• 4+ years of relevant marketing experience

• Existing capability to build genuine relationships built on mutual trust & respect

• Successful management of senior partners, resulting in strong and positive outcomes

• Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results

• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

• Ability to hold strong ownership over strategy execution and personal accountability for great performance

• A history of working across media, digital, experiential, PR, culture

• Demonstrated brilliant execution to high standards across various pillars of brand building

• Deep personal accountability for great performance

• Fun, friendly, and ambitious personality

Benefits

• Unique Family Leave opportunity

• Opportunity to work across market and cultures

• You will deal with world class brand portfolio

• Product Allowance to purchase company products from the staff shop

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”! This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Budapest

Additional Locations :

Job Posting Start Date :

2024-06-18

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)