Enable America Jobs

Communications Manager, Europe

Job Req ID: 33489

Posting Date: 6 Jun 2024

Function: Corporate and Regulatory Affairs

Unit: Corporate Affairs

Location:

Building 31, Budapest, Hungary

Salary: Competitive

Why BT?

BT is an organisation with a purpose: to connect for good.

We’re a British company with the international scale and trusted global brand needed to achieve great things.

We provide telecoms and IT services to the world’s leading multinational companies and institutions, keeping them online, safe and secure in 180 countries around the world. BT is consistently a top ten spender on R&D among telecoms companies worldwide – investing in leading research from future networks to cybersecurity and artificial intelligence.

If you have the drive, optimism and resilience to help propel us forward, we’ll offer unrivalled personal development, a wealth of opportunities to learn, experience new things and pursue new careers.

Why External Communications?

Our role is to elevate awareness and enhance the reputation of the BT brand by gaining influencer advocacy and support for the services we provide to multinational companies and international organisations around the world.

We work across international markets and industry sectors, identifying stories and proof points that demonstrate progress towards our Group ambitions and to protect BT’s brand and reputation wherever it operates.

We help our leaders and subject matter experts engage with external stakeholders in a confident and efficient manner.

Why this job matters

You will serve as the primary contact for journalists and social media influencers and other external stakeholders, delivering against BT’s ambition to change its perception from a telco to a tech company.

This means developing relationships with key media contacts as well as building alliances across industry, professional associations and among BT’s own experts and leaders.

You will build awareness and favourable image of the company and ensure BT’s business interests are represented through both, coverage in traditional media and engagement in social media.

You will manage internal communications in the region with a goal to improve employee engagement and work with the Purposeful Business team on the delivery of their projects and programmes in key markets in Europe.

What you will be doing - Your Accountabilities

• Provide timely intelligence and communications counsel to the business - in particular Global’s senior management - on developments in the region as well as issues that could potentially impact on BT brand, both externally and internally

• Accountable for delivery of external communications strategy in Europe

• Manage & execute conventional and social media strategy across all key markets in Europe, including Spain, France, Benelux, Germany and Italy

• Support regional MD and his leadership team with a clear messaging strategy for engagement with external stakeholders, including media, customers, partners and other key opinion formers

• Advise on media and content approach, including insights on current issues, themes and opportunities

• Design and deliver internal communications strategy for Europe

• Support regional MD and his leadership team with a clear messaging strategy for internal audiences, an appropriate channel strategy and content plan

• Design and execute programmes to increase employee motivation, optimise ways of working and improve behaviours, in line with BT’s values and Global’s internal communications strategy

• Work closely with the comms team in Hungary, acting as advisor and support for comms initiatives in the country

• Liaise with the Global Corporate Affairs team for the regional execution of global initiatives – including change programmes, engagement initiatives and crisis management

• Drive best practice in the effective use of online internal platforms and channels such as Workplace and intranet

• Drive up and maintain presence in BT offices across the region through innovative engagement strategies

Skills Required for the Job

• Storytelling with data: strong skills in building the case for change, drawing on data and analytical techniques where appropriate, and communicating this to business audiences

• Business acumen: Knowledgeable in business strategy and the drivers of organisational performance, including people drivers of performance and financial literacy (e.g. business KPIs, business cases)

• Proven skills in communicating change in complex environments

• Excellent stakeholder relationship management skills

• Persuasive communicator , with great presentation skills

• Excellent programme management skills with the capability to juggle a range of large projects and consistently deliver results

• Ability to operate within a multinational matrix environment and a culture of sharing and exploiting best practice

• Ability to make decisions and respond rapidly under crisis situations and in line with business needs

Experience you would be expected to have

• Experience in a senior PR/media relations role in the global B2B space, with a proven track record in technology PR (IT, cybersecurity, telco, etc)

• Degree and post graduate qualification in a related subject (e.g. Business / Marketing / Communications).

• Excellent media contacts in the B2B technology space

• Great track record in managing internal communications

• Crisis communications

• Experience in M&A communications

• Superb written and spoken communications skills in English, other languages a plus

• Agency and budget management experience

Don't meet every single requirement?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.