Job Information
SOUTHERN UTAH UNIVERSITY Digital Marketing Optimization Specialist in CEDAR CITY, Utah
Digital Marketing Optimization Specialist
This position supports the Graduate & Online department's lead generation and growth objectives by strategically optimizing our digital marketing resources and campaigns, both paid and organic (SEO) on a variety of digital media platforms following established brand guidelines.
Duties and Responsibilities:
• Day-to-day optimization of paid digital advertising campaigns (search, display, video, etc.), using analytics tools and testing to increase lead generation quality and conversions.
• Audit and optimize web assets (SEO) to increase organic lead generation, specifically landing pages and web pages specific to our department.
• Research, analyze, and apply best practices for digital marketing optimization, including examination of keywords, performance data and competitor research.
• Contribute creative ideas, both content and technical, for paid and organic social media that will produce the desired result.
• Work with marketing team and departmental team members to achieve departmental objectives, ranging from lead generation to retention through graduation.
• Engage in professional development opportunities to continue building a skillset to strengthen job performance and support career aspirations.
• Participate in traditional marketing activities as needed.
• Other duties as assigned.
Education and Experience Requirements:
• Working knowledge of optimization for paid search/ad campaigns in Google, Facebook, LinkedIn
• Working knowledge of SEO
• Ability to interpret analytics data and determine next steps
• Good writing skills
Additional/ Preferred qualifications:
• Intermediate level skills in SEO and digital ad optimization (approx. 1.5 - 2 years experience)
• Ability to research and understand different audiences
• Strong creative problem-solving skills
• Bachelor's degree in related field
Documents:
• Resume
• Cover Letter
• Portfolio
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