Job Information
Equitable Marketing Analytics Manager in Charlotte, North Carolina
Marketing Analytics Manager ( 240000DJ )
Primary Location : UNITED STATES-NC-Charlotte
Other Locations : UNITED STATES-NY-New York
Organization : Equitable
Schedule : Full-time
Description
At Equitable, our power is in our people.
We're individuals from different cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities. Here, you'll work with dynamic individuals, build your skills, and unleash new ways of working and thinking. Are you ready to join an organization that will help unlock your potential?
Equitable’s Marketing team is looking for an experienced Marketing Analytics Manager to join our dynamic team. You'll drive strategic analytics initiatives that significantly impact our marketing and business performance. As a key partner to senior leadership, you'll influence strategies to maximize user acquisition, retention, and overall client experience. This position will be located out of our Charlotte, NC or New York City office. You will have flexibility to work in office 2 days per week and remotely 3 days per week.
Key Job Responsibilities
Collaborate Across Teams: Partner with marketing and business teams to develop measurement, testing, and analytics approaches for marketing initiatives.
Drive Learning Agendas: Formulate and execute comprehensive learning agendas.
Deliver Insights: Deploy analytics and research methods, creating campaign reports and executive summaries.
Narrative Building: Deliver clear, written narratives using data to tell compelling stories and offer actionable recommendations.
Enhance Reporting: Build reports and analytics tools to improve customer acquisition and retention measurement.
Manage Projects: Program-manage cross-functional initiatives that require new data sources and enhancements to existing data infrastructure and analytics products.
Support Data Solutions: Collaborate with analysts and data engineering teams to prioritize, QA, and release new data tables, metrics, and analytics solutions.
Develop Talent: Coach and develop analysts to enhance their skills and performance.
The base salary range for this position is $103,000-$130,000. Actual base salaries vary based on skills, experience, and geographical location. In addition to base pay, Equitable provides compensation to reward performance with base salary increases, spot bonuses, and short-term incentive compensation opportunities. Eligibility for these programs depends on level and functional area of responsibility.
For eligible employees, Equitable provides a full range of benefits. This includes medical, dental, vision, a 401(k) plan, and paid time off. For detailed descriptions of these benefits, please reference the link below.
Equitable Pay and Benefits : Equitable Total Rewards Program (https://portal.equitable.com/appentry/EDoxRedirect?node_id=A2023013000001)
Qualifications
Required Qualifications
Bachelor's degree in Business Analytics, Finance, Math, Statistics, Economics, or a related degree with an analytics and quantitative emphasis
10 years of related work experience analyzing data and delivering marketing and business insights
3 years people leadership experience, specifically managing analysts or data engineers
Preferred Qualifications
Professional work experience in Financial Services or Insurance industry highly desired
Hands on experience in strategic marketing, media, social media, website analysis, audience targeting tools, and vendors
Experience with A/B testing, quantitative and qualitative tracking, and ad effectiveness research methodologies
High proficiency in SQL, Python/R, and Tableau
Experience with advanced analytics to run optimization and simulations
Skills
Problem Solver: A can-do attitude and creative problem-solving skills.
Collaborative Influencer: Ability to work in and influence across a highly matrixed, largely remote workforce. Highly collaborative, with proven ability to lead and influence others with confidence and emotional intelligence.
Strong Communicator: Strong communication and partnership skills; able to collaborate through complex problems with a diverse team across departments, organizational levels, and with external partners.
Business Acumen: Strong written and verbal communication skills with proven ability to translate analyses into business actions and quantified impact.
Project Management: Proven experience independently managing cross-functional projects, delivering results on tight timelines with minimal direction.
Attention to Detail: Superior attention to detail and proven ability to deliver data with integrity.
Diversity, Equity and Inclusion: Demonstrates a commitment to Diversity, Equity and Inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating for change.
ABOUT EQUITABLE
At Equitable, we’re a team of over ten thousand strong; committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.
We turn challenges into opportunities by thinking, working, and leading differently – where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.
We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.
We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.
Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.
NOTE: Equitable participates in the E-Verify program.
If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at TalentAcquisition@equitable.com .
Req ID: 240000DJ