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Apply for Job Job ID 12848 Location Case Main Campus Full/Part Time Full-Time Regular/Temporary Regular Add to Favorite Jobs Email this Job Job Description POSITION OBJECTIVE The Email Marketing Specialist advances Case Western Reserve University's mission by communicating the university's breadth of graduate and professional programs, as well as other high-priority emails, through compelling, visually appealing, user-friendly, and effective emails. The individual will apply industry-leading practices in email design and content that comply with the university's brand standards. This individual will support the graduate marketing efforts and build emails geared toward obtaining and retaining prospective graduate students. ESSENTIAL FUNCTIONS 1. Work collaboratively as part of a cross-functional team to plan and create email content. Work directly with graduate and professional recruitment teams across the university to understand their audiences and needs. Then, using HTML, liquid markup and querying, build email and SMS communications in Slate that help achieve goals. Using Salesforce Marketing Cloud, build and send emails for other departments/teams to help them reach their goals of communicating both internally and externally. Assist with building emails for donors/alumni as needed. (60%) 2. Coordinate email schedules for graduate/professional recruitment emails to send at optimal timing based on data, as well as ensuring audience recipient lists do not overlap. Responsible for use of project-management software to keep email projects on track. (10%) 3. Present edited copy and draft designs to clients and articulate clear rationale for editing and design choices and how they support functionality, usability and email accessibility standards. Adjust and adapt emails to respond to data provided through analytics, user feedback and other information regarding user experiences. (10%) 4. Assist in creating and administering ongoing campaigns for subject line testing, format testing and message testing. Work with the data in Slate to measure, understand and ensure inbox placement. Develop and communicate best practices documentation for internal distribution and training. Manage photo library in Slate. (10%) 5. Assist the graduate enrollment marketing team in creating/revising email drip campaigns to support the various recruitment efforts including but not limited to prospecting, inquiry to submit, application status, and after admission. (10%) NONESSENTIAL FUNCTIONS Perform other duties as assigned. (CONTACTS Department: Contact with manager, vice president, directors, and all department staff to maintain workflow. University: Contact with faculty and staff in colleges and management centers to maintain workflow External: Contact with alumni and outside vendors and consultants to exchange information. Students: Some contact with students to exchange information. SUPERVISORY RESPONSIBILITY No supervisory responsibility QUALIFICATIONS Experience: 2 to 4 years of email marketing and email operations experience. Education: Bachelor's degree in Marketing, Journalism, Business, or related field. REQUIRED SKILLS 1. Excellent written and oral communications skills and the ability to interact effectively with staff, faculty, vendors, and students. 2. Familiarity with project management systems and data integration. 3. Ability to develop strong collaborative relationships internally and externally. 4. Demonstrates a strong sense of urgency. 5. Flexible to quickly shift with the needs of the team and clients. 6. Must have strong analytical ability. 7. Demonstrates initiative; ability to meet deadlines and work with minimal supervision. 8. Ability to prioritize and complete multiple concurrent and time sensitive requests. 9. Ability to prioritize key tasks when c