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Brand Development Manager - Blade Excellence

Marketing and Product Mgmt

Clichy, FR

For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.

As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today.

Overview :

As Manager, Global Brand Development for Blade Excellence category, you will be responsible for supporting the creation of impactful brand building campaigns and activations that engage the consumer and persuade them into buying and loving the brand.

Your main mission :

• Support advertising and big idea development against our global shaver category and key brand initiatives, cascaded across all consumer-facing content and touchpoints, including advertising, POS, consumer activation & PR ideas, partnerships and social.

• Create and manage project timelines, working with internal and external partners to gain and maintain strict adherence to project schedules.

• Develop and cascade communication toolkits across regions.

• Lead the development of best-in-class e-comm creative – from brief development through asset delivery.

• Help foster a Center of Excellence in Marketing; including social media and consumer activation, PR and influencer ideas, media content and platform trends (e.g. NFTs, ASMR, etc) and partnerships

• Become an expert on the category, including monitoring competitive communication and business trends at a global level, to help differentiate BIC’s brand positioning and communications.

• Review, monitor, evaluate and extract learnings from marketing activities so as to continuously improve ROI

• Ignite passion in the marketing function and to build credibility around marketing across the organization.

• Manage meetings with regional teams to foster strong relationships between global and regional teams, and help ensure local needs and initiatives are aligned with global activation plans.

• Manage the Blade Excellence budget

Qualifications :

• At least 3 years experience in a similar role at a CPG/FMCG company or consumer oriented Start Up

• Fluency in English

• Solid MS Office skills – PowerPoint, Excel, Word

• Experience with social media, PR and consumer activations

• Experience in managing budgets

• Demonstrated project and product management expertise

• Excellent interpersonal, presentation and communication skills

• Strong analytical and problem-solving skills

• Global experience with content development and production is a plus

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BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means