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Earned/Owned Media Senior Manager to lead a team of eight people in our Nordic affiliate

Brand: Estée Lauder Companies

Description

ESTÉE LAUDER COMPANIES

is seeking an experienced

Earned/Owned Media Senior Manager

to lead a team of eight people in our Nordic affiliate

Are you an inspiring leader and passionate about Influencer marketing, PR events, social media, and consumer engagement? Do you want to work with some of the best beauty brands in an international and dynamic environment? And are you ready to challenge status quo and think out of the box? Then we want you on our team!

As our Nordic Earned & Owned Media Senior Manager in the Nordic region (Denmark, Sweden, Norge, and Finland), you will be the driving force behind deeper connections between our premium beauty brands and our Nordic consumers. In this role, you will lead a dynamic team of eight Earned/Owned Media Managers while overseeing our Nordic PR agencies. Your role involves crafting and securing the execution of both short- and long-term earned media/SoMe strategies to maximize our share of voice, enhance brand equity, engage consumers, and support our overall business objectives.

You have strong expertise in influencer marketing, PR relationships & positioning and social media. And you have a keen interest in trends which you will actively share with your team and key stakeholders to ensure that we stay at the forefront in the industry.

You will report to the Nordic Digital Commerce & Marketing Director and will closely together with local brand and media teams as well as our EMEA media teams.

Your Role and Responsibilities:

• Lead the Nordic team of eight Earned/Owned Media Mangers and our student assistants.

• Develop the Nordic Earned & Owned media strategies.

• Optimize the brands Share of Voice in the Nordics market via effective Press and influencer programs.

• Continue to drive ROI (return on investment) improvement of investments.

• Set, monitor and elevate digital performance KPIs to key stakeholders.

• Own influencer and advocacy measurement tools.

• Work closely with our local brand teams and the EMEA (Europe Middle East and Africa) digital media teams.

• Identify the latest trends, emerging platforms, and new advocacy opportunities to develop test & learn projects.

• Has a good understanding of the influencer landscape and has already established a good network.

• Identify and build relationships with key press

• Use consumer insights to analyze the consumer journey and identify local opportunities.

Qualifications

Your Qualifications:

For you to be a success in this job, we expect you to have leadership experience, to have a relevant educational background and minimum 5 years of experience from a comparable job preferably preferable from a PR/influencer agency or from the fashion, lifestyle, or beauty industry:

• Demonstrated experience and success with influencer marketing, communications, and digital media.

• Leadership experience

• Excellent communication, networking and interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.

• Analytical skills with experience using data to make informed decisions.

• Passion for social media, and emerging trends in the digital marketing space.

• A creative and analytical mindset and experience with relevant social listening and performance management tools.

• Strong written and verbal communication skills

• Fluency in one of the Scandinavian languages and English.

• A positive can-do, problem solving and collaborative attitude

• Natural drive to take initiatives and drive innovation

Your Profile:

You are an outgoing, creative, strategic, and ambitious marketer and leader. You are a confident communicator with strong interpersonal, collaboration and presentation skills. You possess a genuine passion for the influencer landscape, fashion, and the world of social media. And you know how to drive strong brands and are motivated by delivering on the set KPIs.

Estée Lauder Companies at a glance

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skincare, makeup, fragrance, and haircare products. The company’s products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and Bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , and the DECIEM family of brands, including The Ordinary and NIOD.

What we offer:

You will become part of a passionate makeup team based in our Nordic head office in Carlsberg Byen with the possibility of a hybrid working model. We offer an exciting opportunity to join a global company with a strong heritage within an innovative and growing industry, including:

• Attractive & Competitive compensation package including attractive Health insurance benefits

• A hybrid working model with the opportunity to work from home 2 days per week

• Market competitive pension package

• 30 days of vacation

• Wide variety of social office events

• Social networks and Global ERGs (Employee Resource Groups)

• Generous staff discounts on products

We are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skin care, fragrance, and hair care with a diverse portfolio of 25 brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

Inclusion, Diversity & Equity in the core of everything we do:

Next Step:

Please send your application as soon as possible as we will be reviewing applications on an ongoing basis. Preferred start date is ASAP.

We look forward to hearing from you.

Job: Marketing

Primary Location: Europe, Middle East, Africa-DK-84-Copenhagen

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 2313152