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Description

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to ad-free podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.

We are hiring a creative, analytical and results-oriented Sr. Product Marketing Manager to drive growth of podcasts on Amazon Music. You will help build and launch new product marketing initiatives supporting growing new podcasts listeners and engagement of our existing listeners, working cross-functionally across Amazon teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps.

A successful candidate for this role will be an independent, creative problem-solver with great business acumen, and the ability to lead multiple projects simultaneously while managing competing deadlines. You will have strong product marketing, program management and stakeholder management skills, with the ability to work independently under time constraints to deliver results. This individual will partner with teams across Amazon Music to drive acquisition and engagement strategies to increase podcast listeners growth. This role will lead the Podcast Product Marketing strategy, reporting to senior leadership on progress and upcoming projects, and champion best practices across global teams. You should be well versed in customer behavior, business drivers, and conceive new initiatives to improve KPIs.

Key job responsibilities

• Ideate, manage, and execute marketing strategy to drive Acquisition, Adoption, and Engagement of our Podcast listeners, globally.

• Lead complex, cross-functional product marketing go-to-market initiatives for product features.

• Partner closely with product teams to influence product roadmap and features that drive podcast acquisition, adoption and retention

• Partner closely with content and content marketing teams to drive strategy around the intersection of premium content marketing and traditional growth marketing

• Conduct qualitative and quantitative research to inform product messaging and positioning to drive listener growth, sharing insights and next steps with leadership.

• Identify and pursue cross-category opportunities, partnering with teams across Amazon

• Play a lead role in identifying ROI and metrics for new Marketing strategies, partnering with BI, Product and Finance orgs to identify trade-offs and recommendations.

• Leverage new or emerging trends to identify new customer audiences to podcast listener growth

We are open to hiring candidates to work out of one of the following locations:

Culver City, CA, USA | San Francisco, CA, USA | Seattle, WA, USA

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience communicating results to senior leadership

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

• Understanding of customer lifecycle marketing, including customer lifetime value, acquisition, early life habit formation

• Ability to earn trust with colleagues, foster collaboration, and influence without authority to drive projects to completion

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting

• MBA

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.