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Senior Manager, Lifecycle Marketing - New York, New York or Denver, Colorado or Miami, Florida

Are you a strategist who is hyper-focused on creating and implementing lifecycle marketing and CRM strategy to ultimately improve customer satisfaction, loyalty, and advocacy? Do you have experience crafting and managing complex global projects that include marketing strategies, brand visibility, campaigns, customer engagement, and aligning technology with business needs? Are you ready for your next career at a company that envisions a culture of global unity and boundless connection? Then it's time to join Western Union as a Senior Manager, Receiver Marketing.

Western Union powers your pursuit.

In this role you will build a global product marketing playbook, and create and execute global receiver Customer Engagement program that will include CRM, lifecycle marketing, loyalty programs tailored for receivers.

Role Responsibilities

• Design and launch lifecycle marketing strategies for different customers’ segment.

• Creates and executes global receiver CEM programs (CRM, lifecycle marketing, loyalty program tailored f).

• Facilitate the design and implementation of marketing strategy in collaboration with many cross functional enablers (i.e., Technology, Product, Strategy, Data, etc.) to promote the embedding of this thinking across the organization.

• Partner with BI and Data teams to develop high value segmentation and audience data model​.

• Streamline process of customers acquisition and retention via various channels such as email, sms, app, whatsapp and more using automation tools.

• Storytelling and converting data into insights via power point

• Work cooperatively and effectively with multiple global project teams besides handling discovery sessions, in-depth target audience research, analysis, scoping, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review/audit.

• Achieve and maintain the right level of engagement and communication with key stakeholders and project sponsors.

• Monitor/evaluate Marketing project progress andmaintain clear project documentation.

• Evolve team dynamics into driving accountability and empowering teams and individuals to make decisions.

   

Role Requirements

• 8+ years of Marketing experience, particularly across CRM, Loyalty and Experience.

• A master’s degree in marketing, Economics, Advertising, Business, or related field is preferred.

• Advanced experience with CRM tools (Salesforce and Braze preferred), power point and Microsoft 365.

• Efficiency in using excel, gather insights and analyze data.

• Experience performing research, analysis, documentation, design/develop testing, problem resolution, training, status reporting, implementation, and post-rollout review.

• A background in financial services and payments, preferably with international exposure.

• A core marketing background with experience as a matrixed Program Manager, supporting CEM.

• Experience coordinating and communicating with cross-functional global team members from Analysts to Executive Management levels.

• Strong relationship building expertise with internal business stakeholders and external partners.

• Available to start work at 6am local time.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Salary

The base salary range is $120,000 - $160,000 USD per year. This role is also eligible to receive an annual bonus and long-term incentives that aligns with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

( https://careers.westernunion.com/global-benefits/ ). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your United States-specific benefits include:

• Family First Program

• Flexible Time Off

• Medical, Dental, and Life Insurance

• Student Loan Repayment Program

• Tuition Assistance Program

• Parental Leave

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-DL1 #LI-Hybrid

Estimated Job Posting End Date:

05-13-2024

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.