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About the Marketing Operations Manager Position

In this highly visible role, you’ll support day-to-day sales and marketing operations related to campaign design and execution, systems integration, data maintenance, and optimization of the full marketing technology stack. This includes the website, CRM, marketing automation, sales automation, intent signals monitoring, contact acquisition, and reporting, with the end goal of driving more revenue from marketing investments. The marketing operations role is critical to helping Verndale achieve its business objectives. Our team is small, and our ambitions are high. Are you up to the challenge? 

Responsibilities

• Own all systems, processes, data, and reporting as it relates to supporting the execution of all Sales and Marketing campaigns, including but not limited to:

• Publishing Verndale website content

• Setting up, testing, and deploying pre-written email campaigns

• Identifying prospects that match our ideal customer profile (ICP) using contact databases and leveraging intent data  

• Building and maintaining reporting dashboards and reports and supporting the integration of data from multiple data sources

• Identifying digital trends, technologies, and industry standards to facilitate continuous improvement across Sales and Marketing operations

• Analyzing and monitoring campaign performance data, and extracting insights around successes, anomalies, performance issues, and outcomes

• Providing insights from predictive scoring, contact engagement, and lead status to sales and marketing teams for program enhancement

• Ordering and maintaining inventory of marketing collateral such as printed materials and giveaways and shipping materials as needed

• Supporting existing marketing strategies, plans, and programs

• Working effectively and collaboratively within rapidly changing environments and shifting priorities

  Qualifications

• Bachelor's degree in Marketing, Business Management, or related fields

• 3 – 5  years of relevant B2B marketing or sales operations experience

• Strong knowledge of Salesforce CRM and Pardot or similar marketing automation platforms; Ability to run Salesforce reports, import and update data, set up marketing campaigns, and schedule bulk email campaigns

• Prior experience publishing content on a website content management systems (CMS)

• Proficiency with Excel, Word, and PowerPoint

• Detail-oriented, professional, and conscientious

  Nice to Haves

• Knowledge of HTML

• Knowledge of webinar, video, and podcasting platforms

    Ten Great Reasons to Work at Verndale

• We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998.

• We are relentlessly curious and enthusiastically solve our clients’ complex business problems through technology, data, and design.

• We foster a culture that enables every person in the organization to do the best work of their career.

• We offer regular training and professional development to move careers forward.

• Client and employee satisfaction are our two most important business metrics.

• We celebrate and champion diversity, equity, and inclusion.

• We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one.

• we offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees’ needs. 

• We support a healthy work/life balance.

• We are fully remote enabled and embrace the evolving definition of the workplace.

  About Verndale Verndale is a digital experience agency. purpose-built to help marketing and technology leaders connect the dots of the consumer journey. From our offices in Boston, Los Angeles, Montreal and Quito, we design and develop digital experiences and enable marketing technologies that bring brands and their customers together.

  We know that in order to do great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion. We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success. Verndale's services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization.

  Learn more about Verndale at http://www.verndale.com Compensation & Benefits Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.

   

  Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

   

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