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Internship - Consumer Marketing Assistant EMEA - MAC - January 2025

Brand: MAC

Description

January 2025 - 6 months

The Estée Lauder Companies Inc . is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , and the DECIEM family of brands, including The Ordinary and NIOD.

Key responsibilities:

Coordinating and supporting Consumer Marketing department in always-on and special projects aimed to increase customer acquisition and to drive customer retention strategies to cascade to markets. She/He will support the team by monitoring customers analysis, tracking markets activation results (email/CRM performances, TT strategies, owned media channels plans, Loyalty results..), building competitive decks and coordinating projects. She/he will be able to bring both qualitative and quantitative value, critical point of view, curious mindset, independent approach, problem solving attitude.

Key tasks:

The intern will assist with:

Owned Media

• Coordinate content gathering & propose ways to optimize the process to achieve content sufficiency across the markets

• Monitor the regional Owned Media KPIs at regional level to achieve defined FY24 strategy goals

• Conduct ad hoc analysis to guide Global, Regional and Local strategies thanks to relevant insights turned into actionable recommendations on all priority platforms, especially Instagram, Tik Tok

CRM

• Work with agencies to create regional campaign assets (emails, mailers…)

• Monitor the regional CRM KPIs at regional level to achieve defined FY24 strategy goals

• Conduct ad hoc analysis to guide Global, Regional and Local strategies thanks to relevant insights turned into actionable recommendations

• Monitor competition

Loyalty, Retention and Omnichannel

• Support the Consumer Marketing Manager to roll-out Loyalty programs and Omnichannel initiatives in affiliates

• Monitor results of Loyalty & Omnichannel initiatives & provide recommendations to improve performance

• Assist in the perfect execution of the regional Retention strategy by the affiliates

Cross-Department:

• Competitors / Trends Monitoring: Monitor all new social media trends/activations, and new advertising platforms and formats and competitors’ activations.

Qualifications

Minimum Education Level: Student of higher education BAC 4/5 or Business Schools.

Minimum Years and Area of Experience: You have a first experience in Marketing, ideally in Digital Marketing.

Required Language Proficiency: English (fluent)

Licenses or Certifications: Student of higher education BAC 4/5 or Business Schools.

Additional Job Specifications:

You are able to multi-task in a fast-paced environment – juggling with multiple projects at a time.

You have a good knowledge of office tools (Excel, Word, PowerPoint and Outlook).

You like numbers & turning analysis into actionable insights.

You are rigorous, detail-oriented, dynamic, with excellent interpersonal skills and like to take initiative.

You are motivated to work in the dynamic, international environment of the Cosmetics industry.

BENEFITS :

Located in Neuilly-sur-Seine

International environment with over 40 nationalities in the office

up to 10 days a month of remote working

10 days of remote working in the EU within your internship framework

Conciergerie (corporate store, gym center, beauty salon)

A gift bag of products at the end of your internship

A meal voucher card

Job: Marketing

Primary Location: Europe, Middle East, Africa-FR-J-Hauts-de-Seine

Job Type: Internship

Schedule: Full-time

Travel: No

Job Number: 249863

We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com