Job Information
Zimmerman Advertising Jr. Programmatic Trader in Fort Lauderdale, Florida
Zimmerman is looking for a Jr. Trader to join our Programmatic Trading team. In this position, you will work closely with our Programmatic Traders to help execute, manage and report on existing and new programmatic campaigns. This position works under general supervision with the manager providing hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures. Work is reviewed by supervisor for soundness of overall accuracy and adequacy. They are responsible for working closely with the team to create, activate and review best in class cross-platform paid social programs. The Paid Social Specialist assists with execution, reporting, ongoing campaign optimization, and defining overall KPI’s and goals per platform.
Responsibilities
As assigned, support the development and implementation of national, regional and local Programmatic campaigns, with emphasis on Social platforms and campaigns.
Assist in the daily monitoring and optimization of live campaigns to ensure campaign pacing and performance are at or beating client objectives
Work with media, social, data and technology partners for digital media planning, insights, troubleshooting and other related media projects
Analyze performance data and provide intelligent interpretation and appropriate action plans based on conclusions
As directed and overseen by manager, assist in the preparation of recommendations, POVs and select analyses
Maintain up-to-date knowledge of best practices and strategies in the management and trends of Programmatic
Ongoing, coordinate with the Planning and Account Service teams addressing but not limited to; Competitive insights, Cross partner insights and performance, Media and Promotional Opportunities, Invoice Approval and Billing.
Requirements
2+ years experience working with social platforms including but not limited to: Google+, LinkedIn, and other current social media platforms. Advanced proficiency with Facebook, Instagram, Twitter and YouTube
Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms including but not limited to Double-Click, Double-Verify, Salesforce, BlueKai, and Kenshoo
Bachelor’s degree in Marketing/Advertising/Communications, or closely related field
Internship in a full service agency preferred
Experience or related intern assignments in retail, hospitality, sales or Interactive advertising is highly desirable
Experience with bid management tools are desired: GDN, Adwords, Facebook Power Editor, DBM, Adobe, AOL One, Brightroll, Appnexus or TTD
Effective writing skills
MS Office: Internet Explorer, Excel, Word and PowerPoint
Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
Detail-oriented and organized
Exhibit enthusiasm, passion, creativity, and commitment
In the spirit of social marketing, must be able to work flexible hours including early mornings, nights and weekends
The responsibilities are many, various, and not limited to those written in this document
Required Skills
Required Experience