Job Information
Mercantile Bank of Michigan Website and Marketing Analytics Specialist in Grand Rapids, Michigan
WEBSITE + MARKETING ANALYTICS SPECIALIST
- Grand Rapids, MI
- 60-75k Starting Salary
- Exempt
- Eligible for up to 8% annual bonus
PRIMARY RESPONSIBILITIES:
- Website Management + Development
- Marketing Analytics + Reporting
- Digital Marketing Campaign Development + Execution
WHO WE ARE:
Over the years, Mercantile Bank has grown to over 40 locations, $5.25 billion in total assets, and nearly 700 employees. We're proud to say that we're now the largest bank headquartered in Michigan! Through our growth, we've remained committed to our vision to be the financial and career partner of choice, bettering the lives of our customers and enriching the communities we serve.
We focus on building partnerships, ensuring we don't lose our community banking edge that makes us flexible, quick, and able to invest back into the community through our strong local ties. Our focus on technology and innovation allows us to compete with national and regional banks.
We believe in hiring the right people and getting out of their way! By allowing people to operate with integrity and put their intellect to use, we've built a team of tenured, engaged employees who elevate themselves and their customers. We're open to new ideas, developing our people, and promoting from within whenever possible.
Our reputation as a great place to work has been consistently recognized. Our intentional efforts and investment in providing benefits, compensation, and a culture of continuous learning is how we've managed to attract and retain incredible people from inside and outside the corporate banking industry. We are proud to be one of West Michigan's Best and Brightest Companies to Work for, 16 years and counting.
We hope you'll consider joining our team!
WHO WE'RE LOOKING FOR:
We are seeking an energetic Website + Marketing Analytics Specialist to join our team in downtown Grand Rapids, MI. This person will own management of the Mercantile Bank website and support the Digital Marketing Manager with marketing analytics and reporting, as well as digital marketing campaign development and execution. This role has direct impact on our continued success by optimizing the technology and systems used to reach our customers and find ever more clever ways to help Mercantile stand out from the crowd.
By collaborating with our vendor web developers and designers you will ensure our company website and mobile app are up-to-date, user-friendly, and aligned with brand messaging and objectives. You should be a highly detailed, curious person who enjoys exploring areas for improvement with a focus on SEO, user experience, and conversion rate optimization.
Using your analytical mindset, you will track website performance, user behavior, social media engagement, and campaign effectiveness - ultimately using those insights to make data-driven decisions. Your passion for crafting targeted email marketing automations, executing A/B tests, and analyzing the results will ensure we're optimizing our marketing efforts. A solid understanding of social media, PPC, SEO, and display advertising will set you up for success in this role.
Collaborating with the Marketing team and at the direction of your manager you'll drive traffic to the website, generate leads, and increase conversions, furthering the reach of Mercantile Bank in our efforts to be the financial partner of choice for businesses and residents across the state of Michigan.
TO SUM UP:
We're looking for someone who has:
Bachelor's degree (Marketing preferred) OR minimum HS Diploma + equivalent technical certifications
Minimum 2 years' experience managing a company website and mobile app
Minimum 2 years' experience executing digital ma