Job Information
Unilever Onsite Perfect Store Online Search & Onsite Executive in Ho Chi Minh City, Vietnam
Job Descriptions:
Act as an expert on Marketing Solution performance across customer platforms (Lazada, Shopee, Tiki, Tiktok) by understanding and identifying growth insights & opportunities which lead to transformational actions.
Responsible for regular reports on Ecommerce campaign (daily, monthly, campaign); provide solution on optimization and quick actions to meet the KPIs within a very tight period, and handle ad hoc task if any
Be the voice of eCommerce CBD team to business partners, using various sources of data (including digital/social) to identify risk & opportunities to improve business performance.
Work closely with CBD team to understand their challenges and problems; build and give a clear point of view from analyses as well as the outcome of data tracking; be able to articulate this point of view to key stakeholders and drive recommendations going forward.
Drive Perfect store online of all Unilever online stores via deliver the set of PSO global KPIs, ensuring the best of onsite exposure & conversion of Unilever’s products & stores
Work with Global PSO & local teams & Act as Country contact point to provide expertise from Global PSO practice to brands to develop PSO set of deliverables following Global guideline & tailor-made to local customers’ guideline
Ensure set of PSO things is well-deployed onsite
Daily monitoring via PSO dashboard and always-on improvement
Drive shopper engagement via CRM Onsite; Onsite activities including Livestream, Game, Feeds and CEM:
Develop onsite activities plan ensuring aligned with CAT & Brand JTBDs & matched with Campaign/BAU plan strategy; monitor deployment
Drive CRM onsite to deliver sustainable sales performance impact & growth on online channels through engage, retain, upsell & recruit shoppers
Master of shopper journey to Lead, develop and drive CRM strategies & plan, serving for shopper acquisition, retention & loyalty; maximize touch point engagement and conversion via content & audience right to target
Partner with Media offsite performance to ensure seamless shopper journey online/offline specifically via CRM
Lead frequent review & learning
Job Requirements:
Educational Background: Bachelor’s degree. Fluent English (verbal & written)
Work Experience: 5+ years of relevant work experience, ideally with a background in eCommerce; experienced in serving top FMCG clients - can handle working under pressure
Analytical Ability: Strong analytical ability to breakdown complex problems and translate to actionable business insights. Critical thinking & pay attention to details, comfortable working with data on daily basis.
Business Acumen: Strong track record building business plans, ability to develop output, which is simple, factbased rather than fact-filled, focusing on recommendations and impact to get business goal.
Stakeholder Management: Strong interpersonal skills and demonstrated ability to discuss and persuade different levels, including senior management, to align on objectives and action on
Work well in both teamwork & independence, time-management
Extensive knowledge and working experience in running campaigns on various Search platforms such as Google, Search engines and Onsite Search Tools of eCommerce platforms is a strong plus
En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.
Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.
Job Category: Customer Development
Job Category: Ventas
Job Category: Développement de la clientèle
Job Type: B2C Digital Commerce Specialist
Industry: UnileverExperiencedProfessionals
Unilever
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