Job Information
NICE Systems, Inc. Marketing Manager in Hoboken, New Jersey
So, what's the role all about?
We are actively seeking a versatile and results-oriented Product-led Growth Marketer to join an "AI as a Service" (AIaaS) division within NICE in a Marketing Manager role.
The ideal candidate is a self-starter with an in-depth understanding of contact center technology, a demonstrated track record in marketing, product marketing, content creation/content generation and a passion for driving growth and awareness in an evolving technology landscape.
The successful candidate will support the product-led growth of a new solution centered around selling our AI through microservices to developers across the CX landscape, using a completely new sales motion to enter an entirely new market for NICE. This team represents the best of both worlds within the organization: playing a role in launching and running a startup, backed by the financial strength and resources of a large organization.
The ideal candidate will play a lead role in end-to-end content development and execution across product marketing, including crafting compelling product presentations and datasheets, generating whitepapers, conducting webinars, and shaping social media messaging.
How will you make an impact?
Work closely with broader Product, Engineering, and Marketing teams to build out roadmaps, driving growth strategies.
Partner with the broader Marketing and Product Management organizations to develop and refine the definition, messaging, and positioning of features and solutions.
Conduct thorough market research to identify trends, competitive landscape, and customer needs.
Work with the Product team to infuse EAI roadmap with competitive and market insights, executing creative strategies to bring new products to market, maximizing growth opportunities.
Drive strategies that create meaningful growth impact by eliminating friction in user journeys, maximizing free accounts and upgrade conversions, and improving customer engagement and retention
Develop compelling and differentiated product positioning and messaging that resonates with the identified target audience.
Craft clear and concise value propositions that highlight the unique features and benefits of our AI-powered solutions.
Develop and maintain marketing collateral, including thought leadership pieces, infographics, web content, social media messaging, brochures and datasheets.
Develop and maintain sales support materials and tools, including sales decks, playbooks, product descriptions, and other customer/partner-facing collateral.
Conduct training sessions to keep the partner ecosystem updated on the latest product features and competitive positioning
Have you got what it takes?
At least three (3) years of product marketing, customer marketing, or growth marketing experience in a SaaS company
Knowledge of, and deep familiarity with, product-led growth techniques and tactics
Experience creating marketing collateral
Strong written and verbal communication skills
Highly organized and experienced project manager that is passionate about technology
Self-motivated and enjoys a fast-paced environment
Know and understand how businesses work and which strategies and techniques to use to affect customer experience and the bottom line.
Education: Bachelor's Degree required
What's in it for you?
Learn more about the Benefits at NICE
Join an ever-growing, market disrupting, global company where the teams - comprised of the best of the best - work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NICEr!
Enjoy NICE-FLEX!
At NICE, we work according to the NICE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere.
Requisition ID: 4570
Reporting into: Senior Product Marketing Manager
Role Type: Individual Contributor
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity