Job Information
Abbott Brand Manager in Hong Kong, China
Job Summary
You are going to work in an exciting pediatric nutrition category in Abbott Nutrition Hong Kong. This role is the driver of a specific assigned portfolio of brands, responsible for planning and executing end-to-end marketing programs to drive business growth, brand value and market share. Core job responsibilities include the followings:
Job Responsibilities
Work together with Marketing Manager to analyze brand health, sales and market data. Provide insight, strategize and develop brand plan activities to achieve the target revenue as well as the brand equity. Drive P&L decision-making.
Plan, execute, monitor and evaluate various marketing programs including materials development, vendor management and merchandising activities to drive brand growth with control budget
Lead the new product development process and proactively understand product science. Work with other stakeholders to launch product innovation and renovation on schedule (involving brand strategy development and brand communication).
Evaluate brand performance and recommend/ execute appropriate changes in plans to achieve optimal results.
Identify new opportunities in Pediatrics nutrition market to maximize our awareness and raise considerations of the brand among professionals and moms
Provide good business judgment in al assigned brands including creative, media, positioning, pricing and promotions.
Independently manage routine product management responsibilities including A&P management, forecasting, product training, handling customer inquiries, etc with team member support.
Monitor sales performance, competitor moves and market trend on a regular basis with on time report for management review
Work closely with Sales, Trade Marketing & CRM team to deliver credible presentation / education to business partner and customer whenever necessary
Work with ethical marketing/ affairs to identify the most compelling products claims of the brand based on research and technical materials
Embrace data-driven decision-making to lead fact-based discussions.
Experience in coaching, motivating and managing a team member.
Requirements: Education and Experience
University’s Degree in Marketing or Business Management preferred
At least 5 years of brand management/ consumer marketing experience, preferably FMCG or Healthcare industry
A team player with good interpersonal, project management, analytical and presentation skills
Entrepreneurial skills and ‘can do’ mentality’
A decisive, persuasive and strong communicator: balance voicing opinion with sincere listening.
Demonstrated ability of working with and managing people in a complex changing environment to deliver value-added results to the organization
Fluent in spoken and written English and Chinese (Cantonese and Mandarin)
Understanding of Ethical Marketing/ CRM is an added advantage.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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