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You are going to work in an exciting, fast-growing adult nutrition category in Abbott Nutrition Hong Kong. This role is the driver of a specific assigned portfolio of brands, responsible for planning and executing end-to-end marketing programs for Hong Kong to drive business growth, brand value and market share. Core job responsibilities include the followings:

Responsibilities:

• Be the champion to develop brand, portfolio, and communication strategies for a wide range of fast-growing, and market leading brands in disease-specific portfolio.

• Drive brand strategy, and full-consumer-funnel marketing planning and execution in collaboration with Digital, CRM and Ethical teams.

• Assist Marketing Manager to manage existing and future portfolio including NPD development. Identify gaps vs consumer needs and competition, create business cases, sales forecasts and prepare for launch accordingly.

• Discover and leverage insights from research to help support business decision-making.

• Work with ethical marketing, R&D and medical/regulatory affairs teams to identify winning product claims based on research and scientific studies.

• Work with ethical marketing team closely to identify any white space in the ethical channel.

• Independently lead agencies and vendors to ensure execution excellence of all marketing initiatives.

• Active monitoring of sales performances, competitive moves, category trends with regular reporting for management review.

• Close collaboration with internal cross-functional teams (Digital, CRM, Ethical, Sales, Regulatory, etc.) at both local and global levels to deliver synergized communications.

• Monitor and manage A&P budgets to improve spend efficiency.

Requirements:

• Degree holder in Business, Marketing, or any related discipline

• At least 4 years of experiences in marketing and brand management, preferably in the FMCG or consumer health sectors. Candidates of less experience will be considered as Associate Brand Manager.

• Candidates with pharmaceutical experience will be of advantageous.

• A good team player. Proactive, energetic, and analytical with good business acumen.

• Self-starter with leadership potential, ready to create and build like an entrepreneur. Embrace the spirit to challenge status quo.

• Excellent project and time management skills.

• Excellent communication and presentation skills.

• Fluent in spoken and written English and Chinese. Mandarin a definite advantage.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com