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Job Information
Nike Principal, Communications, GC in Hong Kong Island, Hong Kong
Overview of the Job: The role is a key leadership member of Nike Greater China Communications Function, responsible for developing long-term communications strategies and execute programs that effectively connect with key stakeholders in HK & TW markets in ways that add value to the business and the company reputation, covering corporate communication, brand/product storytelling, event management, employee communication, media strategy and plan implementation, as well as issue & crises management in the region. The director works closely with the GC Comms teammates and the x-functional teams internally, while building and maintaining good relationships with local media, KOLs, content creators and creative communities.
Reporting Line: VP, Comms GC
Job Responsibility:
Position Nike as an innovation and growth company delivering breakthrough products and accelerating global impact in our communities
Identify and deliver impactful stories to create true distinction for the brand, and to become more relatable to target audiences
Engage and maintain relationship with media and key influential individuals to inspire more to make sport a daily habit
Alignment with GC & Global on communication hierarchy and message grid, asset deliverable and spokesperson resources
Bring local insights to influence Global and GC Comms strategy
Constantly monitoring the evolving media landscape in HK & TW and be on the forefront on media consumption behavior to maintain brand relevancy
Manage seasonal budget and explore content co-creation opportunities with media and external creative partners
Provide communication guidance to senior management in HKTW; lead and manage the response to issues within the region
Engage, inspire, and empower HKTW employees through the ongoing elevation of internal and executive communication
Lead and coach team
Functional Skill Required:
This role will require setting a strategic vision and fully integrated communications strategy
This role requires to work collaboratively in a cross-functional and cross-categorical matrix organizational structure.
Experience Required:
10+ Professional experience in high profile communications or media publication roles with at least 2 years in director / content producer role
Excellent storytelling and communication skills
Experience initiating and driving the ideation process contributing meaningful and innovative strategies
Experience leading Communications strategy for major events, media outreach and across multiple vendor relationships
Strong general business expertise and proficiency in translating business objective into communications strategies
Project management and team building skills
Strong communication skills
Strong writing skills
Brand management, consumer marketing and retail expertise
Ability to influence people and create new ideas
Crisis preparedness and response
Nuances of internal communication
Sharp strategic and analytical skills
Language: Fluent in English, Mandarin Chinese and Cantonese is preferred
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.
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