Job Information
Nexstar Media Group Integrated Digital Specialist III in Indianapolis, Indiana
As a member of the Nexstar digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the market’s subject matter expert on digital services and will work with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar Digital Local Agency Services suite of digital products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.
Responsibilities
Digital marketing services sales lead.
Develop and execute go-to-market sales strategies and tactics that result in exceeding company revenue targets.
Effectively maintain reporting and optimization of campaigns.
Establish, maintain, and grow meaningful client relationships.
Generate new digital marketing services business and grow business from existing clients.
Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients.
Train sales team and digital support on digital marketing. Assist with training sales team on digital marketing services.
Conduct educational forums and/or seminars for clients.
Consistently demonstrate effective communication with clients and internally.
Effective in "four-legged" call situations.
Requirements:
Education: BA or BS in Business, Marketing, Advertising or Communications preferred
Experience:
3+ years of digital marketing or media sales a must.
Significant knowledge of digital solution product offerings and its effective use for clients.
In depth knowledge of Google Analytics and reading campaign reports.
Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment.
Excellent communication and client presentation skills.
Ability to interact with high-level decision makers.
Ability to execute in an organization through collaboration and consultative process.
Consistent follow-up, strong organizational skills, and attention to detail.
Proven ability to meet and exceed sales goals.
Up to date on latest trends in digital marketing service industry.
Resourceful, self-motivated and a skillful multi-tasker.
Ability to manage account receivables for your book of business.
Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.