Enable America Jobs

Description

The Marketing Manager (US Market Focus) will oversee brand reputation and customer engagement by analyzing feedback, understanding customer needs, and executing strategic campaigns to position the company as a market leader. The ideal candidate will work closely with market research firms, media agencies, and influencers to enhance brand credibility, drive customer acquisition, and strengthen the company’s competitive advantage in the US.

Key Responsibilities:

Brand Reputation Management: Monitor and address customer feedback, ensuring timely resolution of complaints and fostering positive reviews.

Campaign Strategy & Execution: Launch customer-centric campaigns, focusing on positioning the company as the preferred service provider.

Channel Research: Collaborate with advertising agencies for media planning, buying, and identifying innovative communication channels such as influencers to enhance brand presence.

Inbound Marketing: Implement SEO, content marketing, email campaigns, and social media advertising to attract and nurture prospects.

Outbound Marketing: Execute strategies like cold outreach, account-based marketing, event marketing, and PPC campaigns for targeted engagement.

Market Research: Work independently or with research firms to analyze the debt relief industry and provide actionable insights.

Data-Driven Marketing: Measure and optimize campaign performance through A/B testing and analytics, using tools such as CRM systems, marketing automation platforms, and lead databases.

Strategic Partnerships: Identify and cultivate marketing and communication partnerships to strengthen brand visibility.

Essential Functions

• Manage and evaluate marketing campaigns to meet objectives and deliver measurable results.

• Develop and implement strategies to enhance brand awareness and lead generation.

• Coordinate with external marketing and advertising agencies to ensure successful campaign execution.

• Oversee US-focused social media content, communication plans, and public relations efforts.

• Leverage market research insights to drive strategic decision-making.

Tools & Resources

• CRM platforms (e.g., Salesforce, Forth, DPP).

• Marketing automation tools (e.g., HubSpot).

• Analytics and reporting tools for campaign optimization.

This is a highly strategic role that combines data-driven decision-making with creativity to deliver impactful marketing initiatives in the US market.

Requirements

• Bachelor’s degree in marketing or a related field.

• 7-10 years of experience in a marketing role, with a focus on data-driven campaigns.

• Proven ability to present marketing analytics and insights to stakeholders.

• Experience collaborating with global teams.

• Expertise in online marketing, including SEO, social media, and content marketing.

• Familiarity with consumer borrowing, credit, and collections is a plus.

• Strong strategic thinking, problem-solving, and decision-making skills.

• Proficiency with CRM systems, marketing automation platforms, and data analysis tools.

• Exceptional organizational skills, attention to detail, and multitasking ability.

  Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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