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Description We are welcoming applications for the role of Marketing Automation Manager based in Lakeland, Florida. This role is pivotal in the development, implementation, and management of our clients' automated marketing strategies. It is essential in optimizing the customer journey, nurturing leads, and ensuring that marketing activities align with overall business objectives.

Responsibilities:

• Develop comprehensive lifecycle marketing strategies to guide clients' customers from awareness to advocacy.

• Identify key customer segments and design personalized marketing journeys tailored to each segment.

• Design, execute, and manage automated marketing campaigns across various channels, such as email, SMS, and social media.

• Monitor and analyze campaign performance using key metrics and provide regular reports and insights to stakeholders.

• Continuously test and optimize campaigns to improve effectiveness and achieve better ROI.

• Lead and manage a team of marketing professionals, providing guidance and support.

• Participate in high-level client meetings and prospect pitches.

• Work closely with sales, client services, and other departments to ensure a cohesive and seamless customer experience.

• Manage and optimize marketing automation and customer relationship platforms and tools to support marketing goals.

• Gather and analyze customer feedback and data to understand their needs, preferences, and behaviors.

• Adjust strategies and campaigns based on insights to better meet customer expectations.

• Establish and maintain CRM vendor partnerships.

• Follow established processes and procedures, including workflow between teams and external clients. Requirements • Proficiency in CRM and database management

• Experience with EO/IR systems

• Familiarity with Facebook Insights and Google Analytics

• Ability to create and manage advertisements

• Proven track record in building brand awareness

• Understanding of budget processes

• Experience in campaign planning

• Exceptional customer service skills

• Strong understanding of marketing automation tools and strategies

• Excellent communication and project management skills

• Ability to analyze data and derive insights for campaign improvement

• Background in creating and implementing marketing automation workflows

• Understanding of email marketing strategies and SEO best practices

• Ability to work collaboratively with cross-functional teams

• Bachelor's degree in Marketing, Business, or a related field preferred. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .