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Summary THIS IS A NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION. This National Guard position is for a TITLE 32 PUBLIC AFFAIRS SPECIALIST (MI JFHQ PAO), Position Description Number NGD0173000 and is part of the MI JFHQ Army, Michigan Army National Guard. Responsibilities THIS IS A TITLE 32 NATIONAL GUARD POSITION THAT REQUIRES MILITARY MEMBERSHIP This position is located in State Headquarters. The primary purpose of this position is to serve as the Public Affairs Specialist responsible for all Army and Air National Guard public, community and media relations programs within the state. The incumbent performs the following duties: 1. Plans, develops, implements, and evaluates the state Public Affairs (PA) program through media and audience analysis, determines PA program needs and organizational direction to achieve National Guard PA goals. Formulates long range plans, and develops policies to enhance public understanding, support, and acceptance of National Guard (NG) programs and/or activities statewide. Advises the Adjutant General and program managers on sensitive or controversial PA matters. 2. Develops and writes information materials designed to reach audiences through various media such as wire service, radio, television, and newspaper. Prepares materials specifically to explain or describe NG missions, requirements, capabilities, accomplishments, policies and programs. 3. Targets and services statewide media markets with print, photographic and electronic materials in support of publicizing the National Guard story. Responds to media requests for information of both a routine and controversial nature. Prepares or assembles information kits: edits and rewrites informational material; releases photographs and/or feature stories to news media; studies current issues, coordinates news interviews. 4. Provides PA advice to the Adjutant General and staff in support of policies and programs of interest to internal audiences. Analyzes, coordinates, and updates Command Information (CI) plans, policies and programs. 5. Advises and assists Unit Public Affairs Representatives (UPARs) and/or other personnel assigned public affairs responsibilities. Develops directives, furnishes policy/procedures, and evaluates subordinate level program effectiveness. Designs, coordinates, and conducts educational and training programs to ensure SPAR knowledge of functional PA programs and activities. Analyzes UPAR performance and/or programs to evaluate and increase effectiveness in achieving overall PA objectives. 6. As the PA representative for the state Adjutant General, establishes and maintains close working relationships with officials of various civic, media, veterans, and community groups, as well as state government officials outside the National Guard. Expands the base of public support through such relationships, and promotes the interests of NG programs which may be at odds with interests of respective groups. 7. Serves as point of contact with veterans organizations or defense related associations requesting information from the NG. Responds to public requests and develops materials that expound on the nature and purpose of the NG. Also responds to requests for information under the provisions of the Freedom of Information Act (FOIA). 8. Assists the ARNG State Recruiting and Retention Manager and ARG Senior Recruiter by providing media placement and print and electronic media support; developing public service announcements and supporting recruiting drives and special events. 9. Acts as point of contact for NGB Historical Services Team for all historical matters. Serves as coordinator for units and individuals entering annual military print and electronic media competitions. 10. Provides public affairs annexes to state NG contingency plans. Provides information to NGB for national and/or regional use. Advises NGB of activities and/or incidents that may generate national, regional, or local criticism, and that may create media, community, or congressional interest. 11. Participates in budget process to ensure funding requirements are identified, and adequate funds are requested and available for PA operations. Requirements Conditions of Employment Qualifications In your resume you will need to address the general and specialized experience listed below. Please use as much detail as needed, giving dates (months and years) of the experience, position title and how the experience was gained. This information is needed to determine if you are qualified for the position. Military Grades: O1 - O4 SPECIALIZED EXPERIENCE: Months Required: 48 Experience, education, or training involving a thorough knowledge of writing and communication principles, methods and techniques that relate to public affairs of the military. Experience developing new information materials including news releases, fact sheets, brochures, booklets, broadcast spots, etc., that increase communication with the agency's audiences. Experience making on-the-spot presentations to audiences with opposing points of view or erroneous understanding of agency positions. Experience responding timely and appropriately to requests for information concerning agency programs and services. Education No substitution of education allowed for this position. Additional Information If you are a male applicant who was born after 12/31/1959 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency (https://www.sss.gov/RegVer/wfRegistration.aspx). If you are unable to apply online or need to fax a document you do not have in electronic form, view the following link for information regarding an Alternate Application.