Job Information
Live Nation Marketing Technology Specialist in Live Nation Australasia Melbourne, Australia
Job Summary:
Live Nation is the world’s leading provider of live entertainment, promoting more than 40,000shows annually for over 5,000 artists across 46 countries. Across Australia and New Zealand, we deliver the best all-round entertainment offering, with international headline concert tours, intimate boutique music events, family entertainment, comedy, festivals and much more.
The role: The Marketing Technology Specialist is a multifaceted role that involves working across our digital and data ecosystem to develop solutions and implement marketing technology strategies, that ultimately drive efficiency and generate revenue.
Responsibilities include automating workflows, analysing data for insights, optimising customer journeys, maintaining data integrity, monitoring platform performance and budgets, training and enablement, and delivering personalised fan experiences.
Key Responsibilities:
Martech Strategy: Work closely with the VP of Digital Product &
Experience in delivering our marketing technology strategy, including
solution design and the implementation of new technologies.
Digital Solutions: Address business challenges and develop cross-
platform digital solutions using SQL, Liquid, HTML, and CSS.
Reporting and Automation: Develop and automate custom reports
and templates to support organizational objectives, facilitating data-
driven decision-making.
Data Analysis and Insights: Analyze data to generate actionable
insights, guiding strategic decisions and optimizing marketing efforts.
Journey Optimization: Create and optimize fan journeys by identifying
data points, segmentation strategies, and triggers to ensure a consistent
and engaging customer experience.
Data Management: Maintain and validate data integrity through
regular imports, exports, parsing, and queries to ensure overall data
hygiene and accuracy.
Performance Monitoring: Monitor, track, and manage usage metrics
and overages to optimize the performance of marketing platforms.
Quality Assurance: Conduct thorough testing and validation of
campaign setups across all platforms to maintain high-quality standards.
VIP Initiatives: Develop and implement strategic initiatives tailored to
VIP experiences, leveraging market insights and aligning with overall
business objectives.
Collaboration: Work closely with the VIP Experience team to create and
deliver personalized digital and on-premise experiences for fans.
Campaign Coordination: Collaborate with International Media Service
teams to respond to campaign briefs, develop media plans, manage
budgets, and execute audience targeting strategies for Brand Partners.
About you:
Marketing Automation Platforms: Expertise in tools like Braze,
Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent.
Technical Skills: Proficiency in either SQL, HTML, CSS, or Liquid for
data manipulation and template customization.
Data Management: Strong skills in data importing, exporting, parsing,
validation, and hygiene.
Segmentation and Targeting: Ability to create and manage audience
segments and tailor campaigns based on customer behavior.
Reporting and Analytics: Experience in developing custom reports,
dashboards, and using analytics tools like Google Analytics or Tableau.
What do we offer?
Ticket perks to our events
Flexible working environment
Health & wellbeing activities and programs, including free counselling
Investment in your personal career development and training
To be part of an innovative and exciting business!
Sound like the role for you? To apply, please click on the apply link and submit your resume and a cover letter telling us a little more about yourself!
Equal Opportunities: We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
#LNAPAC #LI-KH3