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AVEVA Marketing Business Intelligence Analyst in London Cannon Street, United Kingdom

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at https://www.aveva.com/en/about/careers/

Marketing Business Intelligence Analyst, London

The Marketing Business Intelligence Analyst is a strategic, results-oriented team member who will help to build dashboards and recommend actions around critical metrics to measure performance across various Marketing functions. Primary focus will be on the overall Marketing Performance funnel, including web visits, engagement, conversions, contacts, leads, qualified leads, pipeline, and bookings.

This role reports to the Director of Marketing Analytics and Reporting and with significant visibility at the AVEVA leadership team. The job holder will work closely with the stakeholders across marketing, including product marketing, demand center, regional marketing, and sales operations. This team member will have the ability to clearly communicate performance, insight, and recommendations to key stakeholders.

In the role, the candidate would be a strong team player with exceptional marketing performance reporting understanding. This position will work side-by-side with the Director of Marketing Analytics and Reporting as well as the Americas, APAC and EMEA marketing operations team. It is also critical that this role build a strong working relationship with Sales Operations.

Responsibilities

  • Manage the execution of the overall Marketing Analytics and Reporting vision & strategy to enable the Marketing organization to optimize overall performance

  • Lead efforts to define and build success metrics for overall Marketing Performance.

  • Contribute to and own marketing analytics with a focus on providing recommendations to optimize performance.

  • Coordinate monthly and quarterly executive management deliverables and reporting for the senior marketing leadership team

  • Train key marketing stakeholders on how to leverage data and marketing performance dashboards for real-time decision making

  • Implement best practices to ensure the AVEVA Marketing Performance funnel is in line with or exceeding industry benchmarks.

  • Work with key stakeholders (Brand Marketing, Portfolio Marketing, Content Studio, Demand Center, Regional Marketing, Channel Marketing and Sales) across all marketing functions to review and present weekly, monthly, and quarterly performance analysis, helping to identify weaknesses and opportunities, as well as solutions, as well as other key AVEVA business functions, i.e., Sales and IT

  • Create common infrastructure and capabilities around analytics and reporting to get things done efficiently and effectively.

  • Run any ad hoc / ‘what if’ analysis informed by operational analytics; including in-depth impact of new processes, vendor expenses and retainers.

  • Track and analyze performance metrics for demand generation tactics (email marketing, lead generation and conversion) and make data-based recommendations to the Demand Center on how to improve the impact and accelerate pipeline growth.

Skills and Qualifications

  • Data analytics experience, marketing analytics strongly preferred.

  • Experience with Microsoft Suite, Salesforce, Marketo, Adobe Analytics, Power BI, or similar enterprise-level analytics tools.

  • Highly analytical, strategic, and detail-oriented, with a commitment to excellence and a passion for understanding the business.

  • Superior communication skills - verbal, written & presentation skills.

  • Demonstrated ability to transition seamlessly from complex analyses to simple/precise business implications.

  • Strong quantitative, analytical, and problem-solving skills.

AVEVA requires all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.

Empowering you with pioneering tech

AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.

We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.

If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers (https://www.aveva.com/en/about/careers/) .

For more information about our privacy policy and how to manage cookies, visit our Privacy Policy (https://www.aveva.com/content/dam/aveva/documents/recruitment/Recruitment-Candidate-Fair-Processing-Notice-AVEVA.pdf) .

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