Job Information
RITE-HITE HOLDING CORP Director Product Marketing Interior in MILWAUKEE, Wisconsin
JOB REQUIREMENTS: Job Category:Schedule:Full timeJob Description: ESSENTIAL DUTIES AND RESPONSIBILITIES To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Customer Focus Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team and leads a regular customer advisory board to discover unmet needs and utilization trends, validate product concepts, test value propositions and inform pricing decisions Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools Helps to capture insights by actively participating in customer experience center visits Defines and delivers a memorable customer experience across each phase of the customer journey; leads strategic customer experience initiatives to continuously improve customer experience Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management; actively participates in the innovation process and proactively drives idea generation where there are strategic gaps Market and Business Insights In collaboration with the shared marketing services team and via analysis, research and problem solving identifies and continuously drives insights from key external and internal data and trends (e.g., market and industry growth / headwinds / tailwinds, visibility, win/loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) to strengthen business investments and marketing impact as well as inform enterprise strategic planning Extends data analysis and insight generation to longer-term views that support 5-10-year strategic planning Provides clear and thoughtful guidance/coaching on the development of high impact marketing activities, incorporating lessons learned from prior work and internal/external benchmarking Marketing Strategy From insights and aligned with the product management priorities and roadmap, creates the marketing strategy across an operating company to drive profitable growth (demand generation, funnel acceleration, share gain, price realization) In collaboration with the distribution and business development teams and product management, leads the definition of the commercial strategy including commercial risk assessment, target customer segments and sales channels Provides a market-backed pricing view to the product manager to help inform the final pricing decision; in concert with the shared marketing services team conducts external pricing research studies; monitors pricing trends and leads problem solving workstreams to improve price... For full info follow application link. Rite-Hite is an Equal Opportunity/Affirmative Action employer offering a drug free workplace for our customers and employees. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/684082AAF6CC45AC