Job Information
Abbott Marketing Manager - Cardiac in Mumbai, India
Therapy growth and market share
Deliver an EI of > 100 for the therapy and increase Abbott market share
Deliver therapy Plan Sales and Plan Margin
Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)
Driving therapy leadership
Undertake periodic research to identify emerging short and long-term therapy trends
Annually create a therapy plan for the therapy area owned
Identify, ideate and deliver new product opportunities for the therapy
Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
Design initiatives and concepts for scientific differentiation of Abbott in the therapy
Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy
Identify new markets and new channel opportunities to drive therapy growth
Arbitrage between brands
Owner / manager of the marketing spend across brands within the therapy
Evaluate marketing RoI across different activities / brands and adjust strategy accordingly
Decide on pricing strategy for the therapy and between brands / SKUs
JOB SPECIFICATIONS:
Skill, Education, Experience
Education:
Graduate in Science / Pharmacy
MBA/PGDBA in Sales and Marketing
Experience:
Brand management experience of at least 7 years (preferably in MNC)
Exposure to Cardiac Therapy preferred
Additional exposure of sales preferred
Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Experience in managing new launches
Skills:
Excellent Communication Skills
Functional & Technical Knowledge on therapy areas owned and other therapies in the division
Demonstrates creativity, innovation and drive for results
Ability to influence, lead and work with cross functional teams
Analytical skills and good financial acumen
Strategic thinking, problem solving and decision making skills
Planning and organizing skills for short term and long term
Time management and multi-tasking skills
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
Abbott
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