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E-commerce Trade Marketing Manager (m/w/d)

• Location München, Germany

• Job ID 0000020038

• Category Sales, Marketing & Product Management

Job Description

Are you ready to drive our E-commerce Trade Marketing agenda and support our mission to inspire and develop the builders of tomorrow?

Join our team in Munich and become a vital part of Trade Marketing at the LEGO Group. We are on the lookout for an enthusiastic and dedicated e-commerce/digital marketing specialist to co-create innovative online branding for the D-A-CH region guided by insights and a strong shopper understanding!

Core Responsibilities

• Responsible for the development of the annual E-Commerce activation calendar (locally adapted from Global framework)

• Drive full-funnel Retail Media strategy via providing guidance and guidelines for Retail Media activation plans, create budget transparency in close collaboration with Sales, evaluate campaigns

• Equip the Sales team with campaign assets for occasions toolboxes

• Trade Marketing counterpart for retail activations including advising Sales team on instore material to ensure alignment with omnichannel campaign goals and enhance visibility

• Drive customer specific campaigns and shape how to activate at retailers digital as well as meaningfully bridging online to offline for omni-players

• Curios explorer who proactively looks for retail marketing innovations in the E-Commerce and Omnichannel spaces

Play your part in our team succeeding

The LEGO Marketing Team brings one of the world’s most iconic brands, and it’s products for consumers and shoppers to life. Our Marketing Team consists of amazing marketeers who distil audience insights, take decisions rooted in data, and develop and implement effective marketing plans, with 360 campaigns including traditional and digital media, events and instore execution, ensuring strong media presence and engagement. We translate global audience and franchise strategies into local go-to-market-strategies for Germany, Austria & Switzerland.

Do you have what it takes?

• Relevant E-Commerce, Trade Marketing, Digital Marketing experience within FMCG or premium consumer brands

• Deep understanding of Retail Media, Digital and Omnichannel Trade Marketing and ability to connect critical metrics with overall marketing and business objectives

• Strong strategic, digital and comprehensive end to end thinking and ability of translating global strategy into local priorities for Trade Marketing

• Relationship builder and collaborator with a strong ability to influence, gain trust quickly. A strong collaborator across subject areas and hierarchies to effectively steer a wide range of partners internally and externally

• Drive for results – championing effectiveness and data centricity, bravery to test hypothesis, live a constantly learning mentality, strong analytical and evaluation skills and ability to turn findings into action

#li-ph

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.