Enable America Jobs

JOB SUMMARY

Lead/deploy brand strategic innovation roadmap, develop/execute performance centric upstream to downstream mom journeys and more importantly, collaborate with trade sales team to evaluate effective shopper journey and category management for business sustainability.

MAIN RESPONSIBILITIES

• Lead/deploy brand strategic innovation roadmap.

• Develop and execute brand strategy &marketing plan and ensure the marketing plan to meet business growth target.

• Excellence in generating consumer & commercial insights from external/ internal market performance based on performance analysis; acute marketing and commercial judgement to recommend strategy that will lead to growth.

• Identifies brand and category issues and devises and implements solutions.

• Develop integrated digital + BTL platform and communication message for building up brand equity to drive sales achievement.

• Briefing and managing external agencies on the business and brand objectives and seeing through the projects from concept to execution.

• Project manage and communicate the timings and deliverables to all stakeholders involved in the campaigns, to ensure a fully integrated campaign is delivered on time and within budget.

• Control annual marketing budget and allocation. Updated monthly marketing expense.

• Manage and ensure sales forecast accuracy.

Other requirements

• Successful track record in managing a multi-tier of portfolio with good business performance.

• Track record of delivering integrated marketing campaigns to the end consumer

• Full of passion, proactive, can work under high pressure.

• Quick learning and adaption skills

• Strong analytical skills

• Good at teamwork, leadership and interpersonal skill

• Creative, strategic and logical thinking

• Excellent self-motivating, independent, and enthusiastic

EDUCATION

Bachelor's degree, MBA will be a plus

EXPERIENCE /QUALIFICATION

• Minimum 8 years marketing experiences in OTC, FMCG or mother baby category, experience in MNC is preferred.

• Familiar with pharmacy channel executions is plus.

• Mandarin and English proficiency is required.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com