Job Information
MTA Assistant Director Business Development in New York, New York
Assistant Director Business Development
Job ID: 7290
Business Unit: MTA Construction & Development
Location: New York, NY, United States
Regular/Temporary: Regular
Department: Transit Advertising & Media
Date Posted: May 9, 2024
Description
This position is eligible for telework , which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.
JOB TITLE: Assistant Director, Business Development
AGENCY: MTA Construction & Development
DEPT/DIV: Planning/Advertising
REPORTS TO: Director , Business Development
LOCATION: 2 Broadway
HOURS WORK: 9:00 AM to 5:30 PM or as required (7.5HR/ DAY)
HAY POINTS: 805
COMPENSATION: $ 109,826 to $ 144,146
DEADLINE: Open Until Filled
Summary
The Assistant Director of Business Development will develop new promotional partners who want to leverage MTA assets (e.g., stations, train wraps, etc.) for advertising, activations, pop-up events, and film production and generate interest in and package promotional partnerships for the MTA . Th e incumbent will raise the MTA profile as a high-value marketing asset to brands, advertisers, and organizations to generate much-needed revenue for the MTA. The ideal candidate with sales/business building experience and or marketing expertise can think differently, be creative, and bring new and exciting ideas to the table in rapidly changing environments .
Responsibilities
Increase our annual revenues from promotions, events, and other sources .
Build a strategic marketing plan that highlights the benefits of working with the MTA and drives interest, demand, and repeat business.
Articulate an overall marketing strategy that reflects and supports MTA brand consistency across the entire organization.
Negotiate agreements that cover MTA labor costs and generate measurable revenue .
Create and maintain a Marketing Toolkit; resources and information are to be shared with interested parties to give them a sense of how they can work with the MTA to build their brands. (e.g., advertising packages with advertising licensee, film and photoshoot locations, events, train wraps, partnership programs, etc.)
Partner with Outfron t Media Advertising Concessionaire to deliver partnerships and events paired with advertising, train voiceovers, station announcements, and more .
Proactively work with museums, Broadway shows, sporting events, and other attractions to create "getaway packages," rider discounts, and other partnerships that bring value to riders and revenue opportunities to the MTA; Track leads.
Track and manage leads, those who sign agreements and those who don't (but may next time)
Work with businesses, organizations, sports teams, museums, Broadway shows, and others to generate partnerships , rider promotion s , and discount packages .
Partner with Real Estate and other agency resources on business development leads and projects to use retail spaces, vending machines, etc.
Produce monthly reports of leads, deals , and revenue generated .
Education and Experience
A bachelor's degree in business, marketing, or related field or an equivalent
Master's degree in a related field. (Preferred)
Must have a minimum of e ight (8) years of experience leading sales and business development projects .
Must have a minimum of four (4) years in a managerial or leadership role in a large, multi-faceted, fast-paced organization or governmental body preferred .
An effective negotiator and creative problem solver.
Experience building trusted relationships with senior executives and external stakeholders .
Exceptional written and verbal communication skills
The candidate must have s trong quantitative analysis skills, including experience building financial models in Excel and analyzing data to make a business case .
Highly organized, with demonstrated success in effectively managing multiple competing priorities
Familiar with MTA's policies and procedures.
Other Information
Pursuant to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the " Commission " ).
Selection Method
Based on evaluation of education, skills, experience, and interview .
How to Apply
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Equal Employment Opportunity
MTA and its subsidiary and affiliated agencies are equal opportunity employers, including those with respect to veteran status and individuals with disabilities.
The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.