Job Information
Wonder Director, Local Marketing in New York, New York
Director, Local Marketing
New York, NY
About Us
Imagine: 30 unique restaurants to order from, brought to your door in under 30 minutes. That’s what our customers experience.
At Wonder, we want to make world-class food within reach, no matter where you live. That’s why we’ve created a vertically integrated, new standard of dining that will allow you to enjoy menus from award-winning chefs and iconic restaurants across the country, all in one place. Our elevated brick + mortar locations will offer pick up and dine in options, as well as delivery to your home.
As a food-tech startup backed by top-tier venture capitalists and led by a team of experienced entrepreneurs—including some of the most accomplished leaders in the technology, culinary, and logistics industries—we’re growing. Join us in pioneering a new category of dining called “Fast-Fine”, and revolutionizing the way people eat.
About the role
We are seeking an experienced, one-of-a-kind Associate Director of Local Marketing to join our growing brand. As the Associate Director of Local Marketing, you’ll be responsible for developing and executing local marketing strategies that drive brand awareness, customer acquisition, and revenue growth across our locations in the U.S, with a strong emphasis on measuring performance at a CAC and ROAS level. You’ll be the lead on creating the marketing playbook we can use to open new stores in new and existing markets, and will manage a team of local marketers. This role requires a strategic thinker with strong leadership skills who can collaborate effectively with cross-functional teams.
You will:
Develop and implement comprehensive marketing plans and strategies tailored to regional demographics, market conditions, and business goals.
Lead a team of local marketers, providing guidance, mentorship, and performance management.
Analyze market trends, consumer insights, and competitive intelligence to identify opportunities for growth and innovation.
Manage regional marketing budgets and allocate resources effectively to maximize ROI and achieve growth targets.
Oversee the execution of regional campaigns, local advertising efforts, and local partnerships.
Utilize analytics tools to track, measure, and optimize CAC and ROAS across regional campaigns and initiatives
The experience you have
Experience in marketing leadership roles within the restaurant, hospitality, or food tech sector, with a focus on regional marketing.
A successful track record of developing grand opening marketing campaigns for retail stores in urban and suburban areas.
Proven track record of successfully managing regional marketing campaigns and achieving measurable results in terms of CAC and ROAS, with expertise in analytics tools like Looker
Developing and maintaining local partnerships, organizing local events, and managing a team.
Experience managing budgets and resources effectively to achieve business objectives.
Ability to thrive in a fast-paced, entrepreneurial environment and adapt quickly to changing priorities
The way you work
You have excellent written and verbal communication skills, with the ability to convey complex concepts in a clear and concise manner.
You have strong leadership and organizational skills, with the ability to manage multiple people and channels simultaneously.
You have a passion for staying updated with the latest marketing trends, technologies, and best practices.
You have strong interpersonal skills and the ability to build and maintain relationships with internal and external stakeholders.
You thrive in a start up environment that is, collaborative, fast-paced, and dynamic.
Benefits
We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
Base Salary Range:$210,000
A final note
At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.
We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.