Job Information
Publicis Groupe Senior Associate, Data and Analytics in New York, New York
Company Description
For decades, Saatchi & Saatchi Wellness has provided consumer and professional marketing, strategic consulting, and medical education to pharmaceutical and wellness brands. Our mission is to inspire a healthier, happier, well-er world through award-winning work.
If you google us (which you may have done already), you’ll see that spreading wellness is literally our mission. We don’t just talk about making your well-being the most important thing, we mean it. Having a flexible hybrid-work policy, plentiful time off, and colleagues who want you to do well are all part of the gig. Oh, and of course the opportunity to work on some of the good-vibiest campaigns on the planet with very caring, very resourceful people. So, if you’re a rockstar writer, aspiring strategist, jill—or jack—of all trades, or just an all-around nice person, let’s chat.
Job Description
About the Role:
We are seeking a Sr. Analyst to join our growing analytics capability working in Customer Experience platforms. The Sr. Analyst is responsible for the development of best-in-class marketing analytics deliverables and actionable insights, working in partnership with an extraordinary, faced-paced team driving transformational health care support for patients.
The expectation for this role is to take ownership of the entire analytics process – data-gathering, through to finalized insights and client presentation. The successful candidate will have a mix of technical and non-technical client-facing skills: we are looking for an individual that is not only passionate about and comfortable with working within diverse sets of data – but also someone who gets excited about finding meaning within that data to successfully transform our client’s business and marketing challenges.
Responsibilities:
Work closely with internal strategy teams and external strategy & analytics partners to develop disruptive customer insights and actionable recommendations based on learnings from the data.
Own complete delivery cycle of ongoing analytics deliverables, including integrated marketing dashboards
Gather business requirements for analytics deliverables, including documentation of data architecture requirements, measurement planning, and front-end wireframes
Manage and integrate data from a wide variety of sources, including (but not limited to) CRM including Email, Direct Mail, App, SMS, Web and Social Media.
Develop & maintain detailed documentation of deliverables
Serve as the subject matter expert for the context of the data
Partner with implementation teams for web analytics tagging development, measurement plans & QA
Qualifications
Demonstrated experience with Adobe Analytics and Google Analytics 4, including Implementation and Maintenance required
Demonstrated experience with Adobe Target a plus
Minimum 2 years working experience with a BI Tool such as Tableau, DOMO, or Google Looker (formerly Data Studio)
Strong analytical skills with the ability to extract the context of the data through standard data analysis methodologies
Strong presentation ability—capable of creating concise and illuminating findings and translating data results into actionable steps to drive patient support forward
Motivated to learn new tools, techniques, and platforms
Fluent with English and able to effectively communicate (read/write/speak) with various productivity tools
Professional work ethic (accountable, reliable, honest)
Demonstrated ability to deal with ambiguity & evolving business needs
Capability of multitasking with proper prioritization
Additional Information
Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/03/2024.
All your information will be kept confidential according to EEO guidelines.
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