Job Information
Live Nation Senior Manager, Digital Marketing & Strategy (Sports) in New York, New York
Job Summary
Title: Senior Manager, Digital Marketing & Strategy (Sports)
Location: New York, NY (Full-Time, On-Site)
Reports to: Chief Digital Officer
The Role:
Roc Nation, a Live Nation joint venture is seeking a Senior Manager, Digital Marketing & Strategy. As a member of the Roc Nation Sports Digital team, the Senior Manager will be the strategic lead for both Roc Nation Sports clients, as well as, owned and operated properties.
Responsibilities include digital publishing, content creation, partnership marketing, on-site capture, generating storytelling ideas and coverage plans, and being a day-to-day voice for Roc Nation Sports, as a brand. This position is a unique opportunity to help lead Roc Nation Sports’ efforts in an ever-evolving, critical space and work with all divisions of the company. The ideal candidate is a self-starter, highly strategic, resourceful, creative, entrepreneurial, and collaborative. Experience working with talent and a love for sports is preferred.
Responsibilities
Digital & Social Publishing: Manage the day-to-day social media accounts of Roc Nation Sports and owned properties. Additionally, managing the day-to-day social media accounts of particular RNS clients. Create and manage content calendars and publish to respective social media platforms
Tracking Client Narratives: Stay up to date with tracking the narratives of our athletes and our respective brand to inform our voice and optimize our digital performance, working with other members of the team to author it to life on a daily basis and extend it through the content we create
Digital Property Management: Build and help manage client intellectual properties – social channels, websites, podcasts, etc.
Content Creation: Identify storytelling opportunities on a daily basis ranging from low to high moments, news, and events that impact our clients and brand and translate insights into content plans & digital executions
Creative Oversight: Seek out connections in the industry with creators, artists, shooters, collaborators, etc. that can collaborate and further our mission of storytelling around our clients
Partnership Marketing : Grow athlete awareness, engagement, and social following through partner activations, collaboration with league/team stakeholders, amplifying media narratives, etc. Proactively offer value-add opportunities for Roc Nation Sports, clients, and sponsors
On-site Coverage: Develop plans and execute on site for key Roc Nation events, client initiatives, community efforts, holidays, etc.
Reporting & Analysis: Monitor assigned clients’ activities and performance on a routine basis to report with the internal Data and Analytics team. Detail success metrics and insights to recognize successes and advance the digital agenda
Brand Partner Support: Collaborate with the Partnerships team to evaluate, ideate, and fulfill content, marketing, and digital activations for clients as part of brand deals
Recruiting: Serve as an internal point-of-contact of digital marketing and creative expertise to assist in recruiting and signing efforts
Paid Media: Maintain and track Roc Nation Sports paid media budget, in addition to running the paid ads
Qualifications
A minimum of 5 years of combined work experience in digital content, a creative agency, sports-focused brand/league, athlete marketing, or a social media platform
In-depth understanding of the creative arts, digital media, content creation, industry trends and new technologies
Extensive knowledge of and passion for sports
Excellent copywriting and creative skills; ability to execute under pressure for multiple use cases simultaneously
Strong industry relationships and interpersonal skills
Proficiency with Adobe Creative Cloud, leveraging photo and video editing software
Strong analytical abilities and experience working with social performance tools, CrowdTangle, Google Analytics and/or similar platforms
Experience working with content management systems, especially Wordpress
The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
COVID-19 vaccination series and booster shot is a mandatory requirement for this position.
EQUAL EMPLOYMENT OPPORTUNITYRoc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. #LI-Onsite
Note – Roc Nation benefits and policies differ from Live Nation.
The expected compensation for this position in NYC is:
$78,000.00 USD - $98,000.00 USD
The expected compensation for this position in Westchester is
$78,000.00 USD - $98,000.00 USD
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York City applicant might be paid. It assumes that the successful candidate will be in New York City or perform the position from New York City. Similar positions located outside of New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NYC Law, a potential new employee’s salary history will not be used in compensation decisions.
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Westchester County Human Rights Law . It is estimated based on what a successful Westchester County applicant might be paid. It assumes that the successful candidate will be in Westchester County or perform the position from Westchester County . Similar positions located outside of Westchester County will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the Westchester County , a potential new employee’s salary history will not be used in compensation decisions.
About Us
Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.
We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.
There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.