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Company Description

About PubW:

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

Overview:

The SVP, Commerce will work as a member of a cross-functional team with ownership of commerce strategy within the Strategic Intelligence Hub. They are responsible for building and maintaining an effective and productive relationship with key senior clients client and acting as subject matter expert on all things commerce to ensure the team is delivering a holistic commerce strategy, as well as innovative opportunities and tools that keep Walmart on the cutting edge of the marketplace.

This position is highly strategic and requires the ability to navigate a complex, lead-edge and fast-moving retail landscape and organization. They will lead the commerce team in develop strategies and approaches to meet and exceed client business objectives. As well as work in partnership with our Strategy and Media Investment teams to maximize commerce strategies and role within client campaigns.

Role Objectives:

• Spearhead agency POVs on commerce/social commerce opportunities in the marketplace

• Assumes accountability and ownership of enterprise commerce strategy and supports activation as needed

• Monitors performance in order to leverage learnings for future strategic recommendations

• Interfaces with other team members (including audience strategy, social strategy, content strategy, video investment, digital investment, planning and analytics) to share ideas, identify and deliver new solutions for the client

• Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

• Identify and unlock capabilities, strategies and tools that could be translated into potentially new social commerce roadmaps

• Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable

• Provides excellent communication via phone, emails and direct contact

• Effectively creates and delivers client presentations and regularly provides thought leadership to clients

• Commands data analysis of key metrics to identify, recommend and implement changes for increasing commerce performance of client programs

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity

• Adopts stated account management standards and program management best practices

• Assists in training, mentoring, and developing team members

• Assists in the development and documentation of best practices for improving commerce expertise and operational efficiencies within the team and the group

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field

• 12+ years of digital media buying/planning/commerce experience

• 8+ years of leadership experience with strong client and presentation skills

• Must possess/develop a strong understanding of the commerce marketplace including awareness of key industry trends, products/capabilities and social commerce

• Experience and expertise of the nuances surrounding social commerce/shoppable tools across key social platforms such as: Meta, TikTok, Twitter, Pinterest, Snap

• Deep knowledge of retailer ecosystems, and go-to-market strategies

• Understanding of branded content and influencer marketing a plus

• Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills

• Must be hard-working, resourceful and thrive in a fast-paced environment Comfortable navigating up, across, and diagonally; highly-capable of voicing a strong POV with senior audiences

• Excellent project-management skills; able to manage multiple projects & people

• High versatility and agility to multi-task on projects across agency and client

• Able to manage high volume / high velocity client projects

• Proficiency with key business software programs including Microsoft Office suite of products (PowerPoint, Excel, Word, etc.)

• Expert use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools

• Entrepreneurial spirit and high self-motivation

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $167,000 - $238,400 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/14/2024.

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