Job Information
News Corp Australia Social Media Manager in NSW, Australia
What’s the role?
The Social Media Manager will lead the content ideation, creation and production of social media, as well as community management and social amplification. You are creative, curious, culturally connected and collaborative. Largely working on the Homes category, the Social Media Manager will play a key role in demonstrating social specialism, homes expertise and leadership, ensuring our clients’ content always adheres to social best practice and is compelling, engaging and performance-led.
Responsibilities
Content Creation
Generate innovative and compelling social content across Facebook, Instagram TikTok and Pinterest, taking a hands-on approach to creating and curating content, as well as working with talent and production partners.
Curate the best imagery to use on social, create simple video assets, brief in the Head of Creative Production and talent for any dynamic and talent-led videos, maintaining a premium brand style.
Content Ideation and Strategy:
Contribute to content ideation and planning sessions, providing creative input and suggesting innovative ideas.
Align monthly content plan with overall content strategy, making proactive and reactive changes based on content performance.
Interrogate all social ideas to ensure they are robust adding rationale to explain your direction to the client
Community management
Work with the Social Content Producer to build, sustain and grow an engaged community on each channel (inbound community management)
Proactively engage with relevant partners, creators and influencers to build brand awareness and love (outbound community management)
Quickly and authoritatively disperse and manage any negative brand sentiment on social
Collaboration:
Collaborate with internal and external stakeholders, including marketing, design, and social teams, to ensure content aligns with broader business goals.
Optimisation:
Work closely with the team, in-house social specialists and third party agencies to collaborate on paid social, optimising organic content for discovery reach, and engagement.
Boost top-performing organic content across channels, managing budget, reporting and boosting strategy.
Reporting
Compile monthly performance report using quantitative and qualitative data, sharing insights.
Platform Execution:
Work with the Social Content Producer to ensure all content meets platform-specific requirements and guidelines.
Who are you?
4+ years experience in social
Experience in ideation, production and reporting
Can ideate, plan, execute with some/minimal oversight.
Must have experience running a brand social account(s) within a publisher/brand/agency.
Should be performance-driven and confident in channel best practices.
Have experience sharing digital, print and video assets on social
Lead the content direction and curation of client social channels
Always find the best ‘hook’ for a headline/caption
Have an ‘eye’ for the best asset
Know what will work for the audience on each social channel
Go above and beyond link posts!
Foster engagement and grow social channels
Have past experience of juggling multiple stakeholders
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
Exclusively ours - Access to publications and products from across the News Corp family
Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
Financial wellbeing - Support on making the most of your money
Perks & discounts - Exclusive offers across a range of products and services
Giving back - Make a difference to our communities.
Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms
Who are we?
Here at Storyation, we help brands in three main ways: insightful strategy, powerful content and best-in-class technology. We’re a dedicated content agency – and journalism is in our DNA.
We’re founded by media people – journalists, editors and producers – and that means we know you need to work hard, harder than most people think, to win an audience’s attention.
We’re all about performance-driven content that delivers results which is why we don’t apologise for banging on about the need for strategy that is grounded in data.
It’s also why we have a strategic partnership with the best content marketing platform in the world, NewsCred. Because you can’t scale from a Google spreadsheet.
We picked up awards in New York and London and we were shortlisted for best content agency in the whole world (yep, the world) in 2018 and a few other things besides.
What’s next?
Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers
Our Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the DEI section.
Category:
Associated Businesses
We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.
Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.