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Universal Destinations & Experiences Internship Program:

• Applications Close: June 28th, 2024, at 11:55PM ET. Submit your application as soon as possible – don’t delay!

• Spring 2025 Program Dates: Approximately January 2025 – April 2025

  JOB SUMMARY:

As part of the Cross Channel Attribution (CCA) team, the intern will receive end-to-end project learning, including validating marketing analysis data, interpreting and analyzing marketing metrics using analytical skills, and uncovering insights into media investment and marketing strategy performance. The intern will also gain a broader understanding of internal and external teams, including Data Science, Integrated Media Analytics (IMA), and Media Activation, fostering collaboration and contributing to broader marketing objectives. Additionally, the intern will support marketing strategy and planning by utilizing statistical analysis and optimization insights. Through their contributions, the intern will achieve hands-on experience in optimizing media budgets, enhancing cross-channel marketing performance, and ensuring alignment with business goals while achieving their learning goals.

MAJOR RESPONSIBILITIES:

• Collaborates with the Manager and Senior Manager of Media Measurement & Optimization to objectively evaluate Universal Orlando's and Universal Hollywood's marketing strategies.

• Provides insights to improve the effectiveness of marketing strategies, optimize media budgets and investments, and enhance overall business impact.

• Employs advanced statistical methodologies to conduct causal analyses of offers to quantify, evaluate, and analyze their effectiveness and ROI.

• Analyzes media performance and assist in media budget optimization while collaborating with internal teams such as Data Science and Integrated Media Analytics and external teams, including Media Activation.

• Compiles, analyzes, and validates processes and data to provide a comprehensive view of marketing efforts.

• Assists in creating data-driven presentations that are easy for stakeholders to understand.

• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and Team Member involvement activities.

• Performs other duties as assigned.

  EDUCATION:

• In pursuit of a Graduate degree at an Accredited Institution.

• Recent graduates will not be eligible for this program.

• Minimum cumulative 2.8 GPA is required.

• An official transcript may be required upon request.

• Preferred majors include: Business Analytics, Statistics, Marketing Analytics, Data Science, Mathematics, Analytics, Economics, or related quantitative field.

  ADDITIONAL INFORMATION:

Preferable skills for success in role include but not limited to:

• Proficiency with Tableau or other data visualization tools preferred.

• Intermediate database knowledge and understanding of SQL preferred.

• Basic understanding of Python/R preferred.

• Understanding of statistics and regression analysis preferred.

• Must be efficient in Microsoft Office Programs including, but not limited to: Word, Excel, and PowerPoint.

• Strong interpersonal skills, problem-solving abilities and organization.

• Exceptional attention to detail.

• Superior written & verbal communication skills.

• Work in a fast-paced environment and adhere to deadlines.

• Ability to work autonomously and/or in teams.

• Consistent attendance.

Please note the following:

• This internship will be a hybrid experience, based in our Orlando offices.

• Interns must be currently pursuing a degree at an accredited university, and must have a graduation date later than April 2025.

• Universal Orlando does not provide housing. Interns are responsible for their own housing and transportation.

• In addition to all of our internships being paid, you may be eligible for financial assistance towards housing if applicable. Specific details about eligibility would be provided at the time of offer.

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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