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Our global pharma client is seeking a Paid Media Specialist to join their team for the next 12 months, 40 hours/week. Fully onsite in Plainsboro, NJ is preferred, but hybrid optional- must be onsite 3 days/week. Role SummaryThe Paid Media Specialist/Support will assist in the development and execution of Patient (DTC) and Healthcare Professional (HCP) paid media plans for the Marketing portfolio. The goal is to increase brand awareness, aid in patient requests/conversion, and enhance HCP engagement/action to support positive health outcomes. This role supports the Center of Excellence (COE) and Brand teams to deliver media plans that drive positive business impact. The specialist will coordinate the planning, execution, optimization, and analysis of media initiatives and serve as an internal expert on patient and HCP-facing media channels.Qualifications:-Bachelor's degree or equivalent experience required; MBA preferred.-Minimum of 5+ years of paid media marketing experience.-Experience in multichannel paid marketing, with comprehensive media plan management/oversight.-Prior pharma media experience preferred.-Technical knowledge in digital media (display, OLV, CTV, and paid social media) planning.-Proven achievements in traditional, digital, and emerging media spaces.-Strong analytical skills.-Ability to work in a fast-paced environment on cross-functional teams across multiple workstreams/projects.-Effective prioritization and time management skills.Responsibilities1. Brand Planning:-Coordinate with media partners, internal teams, and cross-agency teams to bring media plans to life.-Support the development and execution of paid media plans with brand leads and COE leads.-Manage agency partners in media planning and buying for the portfolio of brands.-Provide strategic insights and analytics into performance drivers with COE.-Ensure media plans align with portfolio needs and requirements.2.Collaboration with Internal Stakeholders:-Maintain relationships with Medical, Managed Markets, Regulatory, Sales, and Legal personnel.-Work closely with CI&A (Consumer, Insights & Analytics) to track impact and success metrics.-Collaborate with brand account managers or brand point leads to ensure alignment on needs and execution plans.3. Material Development and Review Process:-Collaborate with COE and Brand Leads on media plan development, execution, and optimization.-Communicate with external partners to ensure timely campaign launches.-Ensure alignment on assets needed and timing for media plan execution. 4. Tracking and Optimization:-Support the setup of testing methodologies, reporting requirements, and modeling requirements.-Monitor "test-and-learn" approaches to campaigns and emergent trends.-Partner with external partners to measure and report on media conversion tracking.-Follow internal and external procedures in managing contracts.-Support spend optimizations and ensure resources are appropriately allocated.-Participate in media plan-specific status and optimization meetings as needed.5. Physical Requirements:-Onsite presence at the Plainsboro office required, with an average of 2-3 days per week onsite. Exact weekly onsite requirements may adjust based on in-person needs and meetings.Core Competencies:-Foster Teamwork: Ensure a healthy, engaging, and inclusive work environment. Build trust and relationships across functions and cultures. Recognize and motivate teams for high performance.-Drive Outcomes: Communicate purpose and vision with passion and urgency. Translate strategy into ambitious goals with clear priorities. Make bold decisions and take risks. Seek new and innovative solutions. Demonstrate agility and adapt quickly to changes in a fast-paced environment. Consider how to drive marketing success beyond media. Keep things simple and eliminate unnecessary complexity.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment. Additionally, drug products may be present in the workplace.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:Email your resume in Word to:meggan.sharma@jobalert.creativecircle.comPlease do NOT change the email subject line in any way. You must keep the JobID: : MS14-1840761 -- in the email subject line for your application to be considered.*Meggan Sharma - Recruiter, National DeliveryFor this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.This job was first posted by Creative Circle on 02/13/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.Creative Circle is an Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.Copyright 1999 - 2025. CreativeCircle, Inc. All rights reserved.