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Manager, Regional Communications & Change Management, Care Chemicals Asia Pacific

LOCATION

COMPANY

JOB FIELD

JOB TYPE

JOB ID

LOCATION

COMPANY

JOB FIELD

JOB TYPE

JOB ID

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF’s Asia Pacific regional headquarters is located in Hong Kong and had 330 employees by the end of 2022.

Objectives of the Position

Reporting operationally to Head of Global Communications and Change Management, Care Chemicals; administratively to Head ofHuman Resources and Change Management,Care Chemicals Asia Pacific, you will:

• Develop and execute strategic communication plans to support the sustainable growth of the Care Chemicals business in Asia Pacific. Ensure all marketing communications are in line with business strategy at excellence level.

• Act as Regional Business Unit (RBU) Communications contact of Care Chemicals Asia Pacific; collaborate with Regional Communications Services and Global Care Chemicals Communications to maintain One Voice Policy and ensure alignment in terms of communication objectives of the Operating Division

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Main Job Responsibilities

• Develop and implement effective Care Chemicals communication strategy for business growth, providing professional advice on crisis communications, change management, and issues

• As representative within communications community and govern the standard of communication implementation across Asia Pacific. Manage the RBU budget toachieve quality and cost efficiency

• Explore continuous branding opportunities within RBU and develop consistent product branding strategy in the region

• Plan and execute marketing communications strategies across the Asia Pacific region, including product launches, technical center and plant openings, customer events, promotions, and product advertising, while also executing robust social media marketing and campaigns, supporting digital initiatives and lead generation

• Implement PR strategies in close collaboration with global team, ensure coordination and alignment for one voice policy. Responsible for press release and other media

• As point of contact for crisis and issues related communications material including standby statements, Q&A, customers letters, etc, in close collaboration with BU global communications and Regional Communications Services

• Assist the development of engagement programs (conferences, summit) to nurture business advocacy (industry associations, NGOs) and customer intimacy (for Global Key Accounts and Regional Strategic Accounts)

• Work with RBU Head and Management Team to drive efficient communication in organizational change topics. Determine and manage internal communication materials, including coordinate message alignment with Global Care Chemicals Communications

• Develop, implement and execute employee engagement programs, motivate positive acceptance to change, promote sense of belongings and foster culture of collaboration

• Support in ad-hoc projects when necessary

Requirements

• Bachelor’s degree in Communications, Business, Marketing, or related discipline

• Minimum 10 years of relevant working experience, preferably in PR, advertising, branding, social media communications or corporate communications

• Preferably with regional exposure within and good vendor connections

• Experience in Chemical industry would be an added advantage

• Good command of English; Proficiency in Mandarin is an added advantage

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A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

Auniquetotal offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

Working at BASF: We connect to create chemistry

We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.

The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

About BASF

Find out what BASF has to offer as an employer and why you should join our team.

Your application

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Contact us

You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams’ performance.

Join the team and connect with more than 117,000 other minds.

Quarry Bay, HK, HK

BASF East Asia Regional Headquarters Ltd.

Public Relations / Communications

Permanent

94278

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