Job Information
CNH INDUSTRIAL AMERICA LLC Insurance and Brand Marketing Campaign in RACINE, Wisconsin
JOB REQUIREMENTS: Insurance and Brand Marketing Campaign Manager - Financial Services Location US-WI-Racine \| US-PA-New Holland ID 2024-25619 Category Financial Services Position Type Full-time Overview CNH Capital is the captive financial provider for the CNH family of brands, Case IH, New Holland Agriculture, Case and New Holland Construction, specializing in agriculture and construction equipment and technologies. For over 60 years, CNH Capital has been providing tailored financial solutions and insurance products for new and used CNH equipment. With a global network of subsidiaries, joint ventures, and vendor programs, CNH Capital helps customers, dealers, and distributors worldwide achieve their business goals. The commitment to putting the Customer First is the foundation of their comprehensive range of services, including new and used equipment financing with competitive rates and flexible payment terms, leasing options for businesses seeking access to the latest equipment with low upfront investment, and aftermarket financial solutions and protection products. A trusted financial partner, CNH Capital provides the resources and expertise to succeed. The Insurance and Brand Marketing Campaign Manager is responsible for developing, executing, and analyzing the marketing and communications strategy for our CNH Capital insurance portfolio, which insures and protects CNH equipment. This role will also support end-user campaigns promoting Capital products and offers through coordination with our brands: Case IH, CASE Construction, and New Holland. These campaigns will target retail customers while accounting for dealer and internal communication channels. The ideal candidate will be near the Racine, WI office, with a hybrid work model. Responsibilities Channel marketing & communications - Recommend new tools and processes for Capital sales and dealers to leverage, including using Financial Services offerings such as insurance and retail programs to drive equipment sales and increase insurance attachment rate Budget planning - Effectively manage marketing spending on all B2B and B2C promotional campaigns Marketing Effectiveness - Provide campaign analysis, including customer engagement, dealer participation and conversion cost in deployed promotions. . Collect and analyze data and share it with CNH Capital peers and brand counterparts. Adopt a best... For full info follow application link. CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal \"EEO is the Law\" poster and its supplement at https://www.dol.gov/agencies/ofccp/posters. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/0EC23410906C456F Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.