Job Information
CNH INDUSTRIAL AMERICA LLC Product Manager Marketer in RACINE, Wisconsin
JOB REQUIREMENTS: Product Manager/Marketer Location US-WI-Racine ID 2024-25636 Category Marketing Position Type Full-time Overview CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial\'s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction. We are currently seeking a Product Manager/Marketer to join our team. Responsibilities Responsibilities: Lead the entire product life cycle (cradle to grave); successful planning and implementation of: product launches, promotion, sales initiatives, internal/external communications, etc.. Develop product business strategy and product definitions to meet the constantly evolving landscape of customer, application, regulatory, and manufacturing influences, that are aligned with the strategic business plan. Explore market information, industry data/trends, offering landscape, and channel distribution needs to drive expansion in messaging and understanding of core product offering and application. Collaborate within cross functional teams to develop and implement product marketing strategies throughout the equipment portfolio. Support product management with Voice of Customer perspective within application segmentation and product categories to maintain a frontline perspective of industry trends. Build and interpret statistical analysis of key data (market, segments, conditions, customer profiles, and dealer performance) with executable insights for further application or investigations. Communicate the plan throughout the corporate environment, influencing various leadership, departments and organizations to gain support for strategic product, marketing, and sales initiatives as the subject matter authority. Run the successful marketing of assigned products by understanding our customers and their business, our competitors, the market dynamics and unmet needs. The salary range for this position is \$111,000 - \$162,800 annually. (Actual salaries will vary and will be... For full info follow application link. CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal \"EEO is the Law\" poster and its supplement at https://www.dol.gov/agencies/ofccp/posters. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/B72B579C4BA24A5F Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.